The holidays bring a mix of movie magic, trend-driven collectibles, and imaginative playsets to delight kids and collectors alike. From disco-dancing lemurs and cuddly Care Bears collabs to high-tech pets and hands-on STEM kits, here’s a look at the toys set to define holiday 2025.
MARVEL IRON MAN AND HIS AWESOME FRIENDS IRON QUARTERS PLAYSET
This two-in-one Marvel playset features Iron Man’s headquarters with interactive elements like a smash wall, trap slide, flight arm, and armor-up elevator. Includes two 3-inch figures, five accessories, and a removable role-play mask.
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LITTLE LIVE PETS OUCHIES
Kids can decorate and apply the magic cast to Cooper the puppy’s leg, then watch as his limp disappears. Cooper features puppy-inspired sounds and reactions and comes with a dog carrier.
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BARBIE DREAM CAMPER VEHICLE PLAYSET
This camper playset opens to reveal seven play areas, including a tent, a living room, and a bathroom. With more than 60 accessories and color-change cooking features, kids can explore outdoor adventures and imaginative play.
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KITTY LITTER
Players race to match colorful tiles and mischievous kawaii kitties in this kitty litter pail-inspired game.
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THE SPONGEBOB SQUAREPANTS MOVIE: THE SEARCH FOR SQUAREPANTS THE FLYING DUTCHMAN’S SHIP
A rocking base and interactive features bring this ghostly pirate ship to life. It has six figures, including SpongeBob, Patrick, Squidward, and, of course, the Flying Dutchman.
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LITE-BRITE COLORPOP! COLLECTION
These vibrant light-up activity sets feature characters like Stitch, Hello Kitty, and more. Each includes 650 Mini-Pegs, a translucent HD screen, various light modes, templates, and an easel display.
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DISNEY ILY 4EVER AND PIXAR TOTE-ILY TEENIES WAVE 2
Each miniature doll comes with a backpack and other mini accessories inspired by Disney characters. The new wave includes Minnie Mouse, Moana, Jessie from Toy Story 2, and more.
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EVERGREEN CABIN
This kit features pre-cut, interlocking pieces kids can use to build an A-frame cabin, complete with trees and a removable roof to explore the interior.
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BUILD-A-BUDDY BLUEY MOTORIZED CAR & DRILL
This 12-piece buildable 4×4 comes with a wind-up motor, kid-friendly drill, and Bluey figure that spins into place when seated — offering hands-on fun and imaginative play straight from the show.
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MAGNA-TILES RAIL RACERS DELUXE 90-PIECE SET
This 90-piece set comes with patent-pending Rails, microMAGS, and new pieces like gates and fences. Kids can use the included pieces to build racetracks, ramps, and more.
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MINI BRANDS FILL THE FRIDGE PLAYSET
Inspired by the viral fridge restocking trend, this playset includes a mini fridge, exclusive minis, magnets, and more. It also features a working UV light.
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LEGO STAR WARS GROGU WITH HOVER PRAM
LEGO Star Wars buildable Grogu toy figure and hover pram – Create a cute Star Wars: The Mandalorian display featuring the fan-favorite Grogu. Build-and-display model with playful details – The Grogu buildable figure has dial-operated arms and a posable head and ears, and it can be displayed in or out of the hover pram. Authentic…
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FAMOUS ARTISTS CREATIVE CRAFT BOX
Explore color, technique, and art history with seven hands-on activities inspired by iconic artists. Includes creative materials that support fine motor development and self-expression through guided art play.
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MAGNA-TILES MICROMAGS TRAVEL SET DELUXE 55-PIECE SET
This 55-piece magnetic tile set features smaller tiles for easy travel and a metal case that doubles as a baseplate. It’s designed for portable building fun during car rides, vacations, and more.
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TWISTY PETZ
With a simple twist, kids can turn a sparkling animal into a trendy bracelet. Series 1 offers 48 collectible Petz in single bags and multipacks for kids to collect and trade.
Product Facts
- MSRP:
- $5.99-19.99
- Age:
- 6+
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STAR WARS EMPIRE SET
Star Wars fans can celebrate iconic moments from the Original Trilogy with this O-Gauge Bluetooth 5.0 train set featuring an RS3 locomotive, illuminated rolling stock, and a liquid-filled tank car.
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THANKFUL TAILS
This pet-themed set includes mini plushes Nash the cat and Frankie the dog, a storybook about gratitude, and a carrying case. Their magnetic tails connect to each other, representing their bond.
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NATIONAL GEOGRAPHIC OUTER SPACE ADVENT CALENDAR
This Advent calendar features 24 hands-on activities, from painting a magnetic solar system to excavating pyrite and molding cosmic shapes. Includes easy instructions and fun facts for curious young explorers.
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BRICK LIKE THIS!
Bring classic LEGO bricks to game night with this board game in which players race to build silly shapes while their teammates try to guess what they are.
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PEANUTS CRYSTAL SURPRISE SERIES 1
Each set features a colorful doghouse that opens to reveal a 1.5-inch crystal mini figure, two crystal accessories, and shiny sticker sheets.
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DISCO ISLAND ESCAPE
In this groovy board game, players race lemurs to the top of Disco Ball Mountain to escape a volcanic Disco Inferno. Players will dance through lava, give others a case of "Disco Fever," and use strategic problem-solving to boogie their lemurs to safety. With colorful characters and engaging gameplay, this board game will add a…
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BOOKSY: THE DISNEY EDITION 1 PACK WINDOW BOX
Each Booksy figure holds a tiny 40-page storybook for young readers to discover. Kids can collect or choose from Disney’s Stitch, Moana, Elsa, and Simba.
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BERENGUER BOUTIQUE DELUXE TWIN SET
Kids can practice dressing, caregiving, and identifying body parts through hands-on, imaginative interaction with these 15-inch twin baby dolls.
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CARE BEARS X WICKED 2-PACK BOXED SET
This Care Bears x Wicked 2-Pack includes Love-a-Lot Bear dressed as Glinda and Good Luck Bear as Elphaba. The set pairs Broadway magic with nostalgic charm for fans of Oz and Care-a-Lot.
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BITZEE HAMSTER BALL
Each hamster ball starts out with a baby digital hamster for kids to play with and raise into a Super Bitzee. The more they interact with the hamster, the more there is to discover and unlock, from unique items to new friends.
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MINI BRANDS CREATE DISNEY SNACKS SERIES 1 CAPSULE
Each capsule includes one (non-edible) snack recipe inspired by a Disney character. There are nine different recipes for kids to create and collect.
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L.O.L. SURPRISE! LOVES CARE BEARS TOTS
This crossover collection features six new dolls with fashions and accessories inspired by classic Care Bears. Each comes in a character-themed ball with a mini felted bear.
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FLAT 2 FAST STUNT CARD RACERS AND FLAT 2 FAST SPEED CARD RACERS
Press a button to transform the stunt racer into a thrilling car ready for action — no pullback required. The speed racer converts instantly into a fast, precision-built racer with real rubber tires for smooth performance.
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GECKOBOT 2.0
Kids can learn engineering and physics concepts like electric circuits and air pressure through hands-on assembly and experiments.
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TOHO FUN! FUN! WAVE 2
Godzilla, Destoroyah, and GMK Godzilla come to life as stylized, collectible 5-inch soft vinyl figures. Each features two-part construction and comes in colorful, display-friendly window box packaging.
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LEGO STAINED GLASS ART
Color 18 sun-catching LEGO art pieces that transform windows into stained glass masterpieces. Includes five double-tipped markers with 10 colors.
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CRY BABIES TINY CUDDLES DISNEY
Cry Babies Tiny Cuddles are soft versions of Cry Babies dolls. The newest additions include six new dolls dressed in outfits inspired by Disney characters, such as Mickey Mouse, Minnie Mouse, Stitch, Daisy Duck, and Winnie the Pooh. Each Disney-themed doll comes with a matching pacifier and cries real tears.
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DANCE LIKE A LEMUR
In this fast-paced memory game, kids imitate the sounds and actions of various animals by stomping like an elephant, barking like a dog, and more, stopping for the occasional dance party and collecting all the pieces to their puzzles to win.
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DISNEY FROZEN CASTLE MAGNETIC TILES SET
Young builders and Disney fans will feel like they are in the Frozen world of Arendelle as they build it with this magnetic tile set featuring characters like Anna, Elsa, and Olaf.
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LEGO JURASSIC WORLD REBIRTH SPINOSAURUS & QUETZALCOATLUS AIR MISSION
This playset features Zora Bennett, Martin Krebs, Dr. Henry Loomis, and Duncan Kincaid at the ancient temple. Kids can pretend to gather a valuable DNA sample from the Quetzalcoatlus nest. The set also includes an articulated Spinosaurus figure.
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KIMMON
Teens and adults can collect imaginative guardian characters in blind boxes, which feature changeable clothing, expressive faces, and varied textures.
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URSULA FIGURAL BANK
This collectible coin bank features the villainous sea witch from The Little Mermaid with iconic white hair and tentacles. Crafted from durable PVC, it offers a practical way to stash coins while adding wicked charm to any shelf.
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BEYBLADE X DROP ATTACK BATTLE SET
This battle-ready set includes a Beystadium, two tops, and two launchers. Opponents pull the launchers to release the tops and watch them spin, collide, and battle.
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FUNZO FEATURE PLUSH
This 14-inch plush, inspired by The Simpsons Season 11 episode "The Grift of the Magi," comes with all the interactive features from the show, including facial expressions, missile-launching action, and sound effects.
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QUBITUNES
This interactive audio stage provides a fun audio experience without screens. Kids can mix and match the audio they want to listen to, ranging from farm noises to full orchestras.
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BLOCKABLES WOODLAND FRIENDS PLAYSET
Kids can build a raccoon, fox, and more with these smooth wooden blocks that snap together.
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COWS IN SPACE
This two-player, hands-free game challenges players to beam up as many cows as possible to an alien leader using the magnetic UFO headbands.
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FURLINGS ROWAN
This candy-colored interactive plush companion has more than 80 expressions and playful responses to hugs, touches, and tail-holding. It features animated eyes, a long, whimsical tail, and soft fur with a comb for styling.
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PALM PALS
Get ready for a Palm Pals Party with a wide variety of plush characters, from axolotls to strawberry cows.
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RAINBOW LOOM AUTOLOOM BEAD BRACELET KIT
Tweens can load their bands on the posts and press the tab to craft Rainbow Loom bracelets two times faster than ever before. This comes with 1,500 bands and two Autolooms.
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ANIME HEROES MEGA ONE PIECE
Set sail with this 12-inch Monkey D. Luffy figure, featuring true-to-anime detail and five points of articulation.
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ROSEART CRYSTAL GEM CREATIONS
Kids can combine crystal-like pieces to create sparkling builds, including lotuses, bonsais, and succulents. The Jewel Succulents from the Sparkling Prism Collection (pictured) comes with more than 175 pieces.
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HONEY BEE ACRES THISTLESTOP TRAIN STATION
Kids can take their Honey Bee Acres friends on all sorts of adventures by bringing them to the train station. This playset comes with 19 accessories, more than 7 feet of track, an exclusive cow figure, and more.
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PLAY-DOH MIX & PLAY SENSORY KITS — RETRO & KAWAII
Dive into a multi-textured sensory experience with scented compounds in four unique textures: Cloud, Butter, Super Stretch, and Foam. Each set includes vibrant colors, playful mix-ins, a collectible charm, and resealable cans.
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MARSHMALLOW MADNESS
This game challenges players to pick up and eat marshmallows using a pair of tiny hands. The player who eats the most marshmallows during their turn wins the game.
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CRY BABIES JENNA’S SLEEP ROUTINE
This interactive baby doll features more than 25 sounds and reactions, light-up tears, a high-range baby monitor with five care prompts, and eyes that open and close.
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DŌTEKI DYNAMIC BATTLE SYSTEM
Fire, Ice, Earth, and Tech clash in electrifying multiplayer battles that evolve with every move. Players can adapt, strategize, and triumph with Collector Battle Packs, Training Sets, and Multiplayer Packs.
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SHASHIBO² (SHASHIBO SQUARED)
Players can create Shashibo structures faster with fewer cubes. Shashibo Squared is three designs in one puzzle cube, powered by 72 rare earth magnets for more than 210 possibilities.
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LOOPS LAB STARTER SET
Kids can build music layer-by-layer using collectible figurine band members on an interactive stage. This starter set comes with five pieces of the five-piece Lax Funkers band, delivering a screen-free, hands-on music-creation experience.
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DISNEY ULTIMATE STITCH INTERACTIVE FEATURE PLUSH
Inspired by the live-action film, this Stitch plush has more than 100 sounds and movements. Kids can press Stitch’s belly, hands, tongue, and nose, then watch as he sings, dances, speaks, and more.
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TABA WORLD READY MADE TABA SQUISHY
Enjoy a squishy experience with glow-in-the-dark, scented, and highly detailed designs. Each surprise pouch includes one of 12 collectible characters, a charm, pom poms, and a keychain.
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RUMBLE ‘N ROAR DISTORTUS REX
Bring home the ultimate beast from Jurassic World: Rebirth. This Distortus Rex action figure roars, chomps, and swipes its arms side-to-side for an epic attack. Kids can also scan the code on its foot to unlock a digital dino in the Jurassic World Play app.
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HOW TO TRAIN YOUR DRAGON TAME & TRAIN INTERACTIVE TOOTHLESS
This interactive dragon features movement-tracking, evolving personalities, sound effects, and spring-loaded wings. It includes a fish accessory to help kids earn trust and unlock games, reactions, and flight sounds as their bond with Toothless grows.
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POWER VS. SPEED DC X SONIC MULTIPACK
Sonic the Hedgehog and DC’s Justice League team up in this set, which features a 7-inch Darkseid figure and 5-inch versions of Sonic as The Flash, Shadow as Batman, and Silver as Green Lantern.
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POKÉMON PLAY ‘N’ DISPLAY CASE
Kids can store and display more than 35 different 2-inch battle figures and four Clip ‘N’ Go Poké Balls. The portable set features an arena with spectator stands and a spinning battlefield. It comes with 2-inch Pikachu and Sprigatito Battle Figures.
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NEEDOH NICE BERG
With a squeeze, this soft, yet firm, squishy blue ice cube can be used as a de-stressing sensory toy or fidget. Watch it return to its normal shape no matter how much kids stretch, squish, pull, and poke it.
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BITTY POP! STITCH HOLIDAY ADVENT CALENDAR
Countdown with 24 days of Disney’s Stitch Bitty Pop! collectibles, display pieces, accessories, a keychain, and pin cases. Figures measure about 0.9 inches, with cases designed for stacking and display.
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UFC PUNCHING BAG CAPSULE
Gather the heaviest hitters by collecting 12 mini-figures from the world of UFC fighting. Each capsule includes a fighter, accessories, stickers, a mini poster, and a connecting base that allows collectors to build a complete Octagon.
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STAR WARS POWER CRYSTAL LIGHTSABER
Kids can use the 10 included Kyber crystals to customize their own lightsaber. When kids place two crystals into the lightsaber hilt, the blade will automatically change to one of seven colors.
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LABABIES — SHERPA ASSORTMENT
These soft, sherpa-style plush toys feature exaggerated expressions and squishy textures. Each character — CoCo, LuLu, CeCe, and BoBo — captures a unique mood, making them ideal for display, play, or emotional mix-and-match moments.
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RAINBOW BRITE CLASSIC 9-INCH PLUSH DOLL
This retro-style plush looks just like it did in the 1980s. With a metallic dress and yellow yarn hair, kids will have a new groovy and
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PETS ALIVE MAMA TURTLE SURPRISE
This robotic Mama turtle swims in a tank full of water and comes with a surprise number of babies to reveal: either two, three, or four. This no-mess pet also comes with other surprises for kids to discover.
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PEANUTS SCHROEDER’S ELECTRONIC PIANO
Kids can explore music with this 25-key piano designed for small hands. They can play their own tunes or press a button to hear the classic Peanuts theme song.
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