On the heels of the Formula 1 (F1) season and next week’s Spielwarenmesse, Hot Wheels has waved the starter flag for the latest sets in its F1 partnership.
After announcing its partnership with F1 last year, Hot Wheels has released more premium race cars and track-ready die-cast cars. The new collection includes eight F1 teams across Hot Wheels Singles, five-pack assortments, and premium collectibles.
“The spirited response from fans around the world following our Hot Wheels and Formula 1 announcement has been thrilling,” said Roberto Stanichi, Executive Vice President of Hot Wheels and Global Head Of Vehicles and Building Sets. “The next phase of the partnership is all about giving fans the products and experiences that bring the worlds of Hot Wheels and F1 together in a way that has never been done before, and we’re just getting started.”
The lineup includes 1:64 diecast cars built for Hot Wheels tracks. Oracle Red Bull Racing is available now; Williams Racing will race to shelves in March, while Mercedes-AMG PETRONAS Formula One Team will cross the finish line in June. The cars also work with Sprint Race Circuit and Grand Prix Circuit Track Sets, which are new this year.
The Sprint Race Circuit invites racers to launch cars in a head-to-head race with a gas pedal booster or enjoy lap mode with the lap counter. The Grand Prix Race Circuit, available Aug. 30, features a two-speed three-lane booster and two manual DRS diverters. A lap counter can count up to 25 laps. Racers can switch to infinity mode and race forever.
Hot Wheels will roll out five-pack assortments of popular F1 race teams, including the McLaren Formula 1 Team, BWT Alpine F1 Team, MoneyGram Haas F1 Team, Visa Cash App RB Formula One Team, and KICK Sauber F1 Team. The 1:64 die-cast cars can be displayed or raced to recreate legendary moments.
The premium series is also 1:64 scale. Each vehicle features a metal body and chassis and Real Riders tires. The cars have authentic details. Available teams include McLaren Formula 1 Team, Oracle Red Bull Racing, Mercedes-AMG PETRONAS Formula One Team, BWT Alpine F1 Team, MoneyGram Haas F1 Team, Visa Cash App RB Formula One Team, Williams Racing, and Stake F1 Team KICK Sauber.
“It’s fantastic to see the Hot Wheels Formula 1 collection hit the shelves,” said Emily Prazer, Chief Commercial Officer at Formula 1. We want to increase our fans’ passion for racing, and these superbly and intricately designed cars will allow fans to experience the drama and excitement of Formula 1 in the palm of their hands every time they play at home.”
To learn more about the new collection, visit mattel.com.
