IMG has signed a licensing agreement with the Harlem Globetrotters to expand its consumer products program in anticipation of its 100th anniversary milestone in 2026.
Under the new agreement, IMG will draw inspiration from the team’s history to develop a wide range of products and experiences from toys, collectibles, and memorabilia to publishing and video games. In addition, IMG will be seeking an official outfitter and footwear partner to carry the Harlem Globetrotters into the next century.
“I can’t count the number of ‘firsts’ that have marked the history of the Harlem Globetrotters, not least of which [is] their dazzling style of play, which anticipated by many years the dynamism we see from the best players in the modern NBA,” says Bruno Maglione, President, IMG Licensing. “From the largest attendance ever at a basketball game and iconic players like Wilt Chamberlain to being the only team ever admitted to the Basketball Hall of Fame, the richness of their legacy is unparalleled and more relevant than ever. We will be looking both forward and back as we celebrate the story of this legendary franchise with products and brand partners.”
As we approach our 100-year anniversary in 2026, our partnership with IMG will be instrumental in deepening our connection with fans, new and old, around the world.
“The Harlem Globetrotters continue to lead and redefine global basketball culture,” Dawkins says. “With their athleticism, exceptional skills, unique brand of humor, and their ability to connect with cultures around the globe they’ve inspired millions and ushered in an irreplicable brand of sports entertainment that’s beloved by all.”
Today, the organization tours the world playing more than 200 games domestically throughout North America and more than 150 games internationally throughout Asia, the Americas, Europe, Australia, and more.
