IMG Licensing, managers of licensing programs for brands on a global scale, is partnering up with The Museum of Modern Art (MoMA) to be its exclusive licensing representative. The agency will work closely with the museum and the museum’s store, MoMA Design Store, to expand its global licensing program and, in turn, uphold the museum’s mission of connecting people worldwide with modern art.
James Gara, COO, The Museum of Modern Art, shares his thoughts on the new partnership: “Every collaboration that we bring to life, and every purchase that our audiences make, supports MoMA’s exhibitions and educational programs. We look forward to working with IMG Licensing to build upon the meaningful success we have had to date with our licensing program and to help us create new and exciting opportunities for people to connect with MoMA and modern and contemporary art.”
Bruno Maglione, President of IMG Licensing, adds: “Through the excellence of its collections and exhibitions, MoMA has established itself as a brand not only associated with beautiful art, but also design and innovation. Democratizing and globalizing these values through carefully curated licensed products ranging from the accessible to the aspirational is part of our mission. Sitting in the heart of New York City, the MoMA brand also stands as a beacon for the best of what this city offers as a global crossroads of cultural connections, storytelling and creativity. We are honored to be working with this extraordinary institution.”
For more information on the collaboration, or to find out more about licensing opportunities with MoMA, visit IMG Licensing’s website.
