Each year, companies manufacture toys that showcase new ideas and promote different ways of play. For this issue, The Toy Book curated an assortment of more than 30 different games, playsets, and kits that feature innovative ideas, possess unique characteristics, and encourage childhood development.
For creative play, Boogie Board’s Magic Sketch Glow ($29.99) provides screen-free fun, while Paintable Pictures’ Paint Your Photo ($40) turns any image into a paint-by-number design. Kids ages 8 and up can also explore their creative sides with the Art Café Latte-Inspired Painting Set from Tree Town Toys ($15.99).
This collection of innovative products also promotes STEM toys, such as The Learning Group’s Techno Trax Galactic Adventure set ($79.99). Aspiring scientists may also enjoy Blue Marble’s National Geographic Epic Circuits Science Kit ($69.99), which features over 120 different projects.
These products and more were originally published in The Toy Book’s 2025 International Innovation Issue. To read the full issue, click here!
3DOODLER CHEF 3D CANDY PEN SET
Let's get cooking! This 3D pen allows little chefs to sculpt edible creations with candy! Each set includes the pen, capsules, nozzles, a power supply, and a silicone mat for your creations. The kit also includes a cleaning brush and a bag to store everything in.
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CONNETIX 48 PIECE ROADS CREATIVE PACK
This 48-piece set includes sleek black magnetic quarter circles, arches, intersections, and ramps. Kids can build roads, raceways, skateparks, cities, and more. It is compatible with all Connetix sets.
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NATIONAL GEOGRAPHIC EPIC CIRCUITS SCIENCE KIT 120+ PROJECTS
The kit includes more than 120 experiments and activities featuring electronics and circuits. Kids can explore STEM concepts by creating light shows, flying a copter, projecting images, and more.
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BOOKSY PAW PATROL AND TEENAGE MUTANT NINJA TURTLES
Dive into the world of Booksy Monster Tails, Paw Patrol and Teenage Mutant Ninja Turtle with this 1-pack dome collection.Each figure includes a legible miniature book filled with kid-related life lessons featuring over 40 pages of colorful illustrations and storytelling.These articulated, themed toys are also designed for interactive play. Collect them all to uncover each…
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SKIBIDI TOILET MYSTERY SURPRISE TOILET
This toy, inspired by the viral hit Skibidi Toilet, features a telescoping pop-up head filled with collectible mystery surprises. The toilet also features a try-me flushing sound.
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COLD CASE VR
Abacus Brands introduces Cold Case VR, a groundbreaking immersive experience that revolutionizes murder mystery games. In this innovative adventure, players delve deep into the investigation of a cold case murder mystery involving a popular influencer using highly sensitive information collected in evidence box files to crack the case wide open. Encouraging multiplayer participation with up…
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ELECTRONIC ARCADE STRONGMAN
Kids can test their strength and accuracy with this home-sized carnival game, which features four dynamic play modes, background music, sound effects, and a bright LED scoreboard.
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LITTLE TIKES CREATIVE CONSTRUCTION POWER CUTS SET
The nine-piece construction set features building tools and materials, including foam wood pieces, safety goggles, measuring tape, a power circular saw, a claw hammer, and more.
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MGA’S MINIVERSE MAKE IT MINI MAKEUP
In these capsules, kids will find a DIY activity to create their own makeup product. The collection includes four eyeshadow palettes, three lip stains, three lip oils, and four nail polishes. Each capsule comes with an instruction card showing kids how to make their makeup.
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WORLD’S SMALLEST ELECTRIC FOOTBALL GAME
America’s pastime favorite becomes pocket-sized in this tabletop game. Players can compete to get their team toward the end zone.
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HELLO KITTY AND FRIENDS CLAW MACHINE
This Hello Kitty-themed, 12-inch version of the arcade classic comes with eight capsules with exclusive figures hiding inside. Kids can move the joystick, press the button, and try to grab a prize.
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SMART BALL SOCCER BOT
Soccer lovers can boost their skills with the help of this bot. Players can control how difficult the game is, and the LCD screen keeps track of the score.
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PLAI: POE THE AI STORY BEAR
Kids can design their own bedtime stories with this cuddly-looking bear. This teddy safely uses artificial intelligence platforms to create unique stories from ideas that kids or caregivers input into a companion app.
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KINETIC SAND SQUISH MOTION
Kids can play with pink, yellow, and blue Kinetic Sand inside the case to make mesmerizing, moving sand creations. The set includes a crinkle cutter, a stamper tool, and more.
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MINI GOLF
In this tabletop mini-golf game, players put balls into holes to collect Flag points and hit the ‘Tree Poppers’ to make them fly.
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BUMPAS MUSHIES
These plush dolls have extendable arms and legs that emit a satisfying crunch and snapping sound. Their arms and legs can connect to give kids a real hug. Mushies are also reversible with open eyes on one side and closed, resting eyes on the other.
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MAGIC SKETCH GLOW
This glow-in-the-dark art kit comes with a reusable, template-friendly drawing board with a protective cover and eight templates. Kids can draw and doodle, then use the Magic Light Pen to make their creations glow.
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HARRY POTTER JIGSAW PUZZLE
This puzzle features 1,000 pieces and depicts Hogwarts, each House crest, Hedwig, the Hogwarts Express, and other iconic imagery from the series. Once the puzzle is complete, you can unlock an immersive, multidimensional online experience that will infuse some magic into your life.
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MEET THE FEELINGS FAMILY BOOK & PLUSH SET
Kids can identify and experience the feelings of Angry, Surprised, Happy, Sad, and Scared as they journey through a typical day at school with Isabella. The 36-page storybook introduces each of the five core feelings and provides thoughtful questions to spark meaningful conversations. Includes five mini plush versions of the Feelings Family characters.
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DŌTEKI DYNAMIC BATTLE SYSTEM
Fire, Ice, Earth, and Tech clash in electrifying multiplayer battles that evolve with every move. Players can adapt, strategize, and triumph with Collector Battle Packs, Training Sets, and Multiplayer Packs.
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SCRAMBOOZLE! PUZZLE BALL
Kids can shake the Scramboozle, then twist the top to carefully roll the marbles into place and solve puzzle challenges. This puzzle ball comes with an activity guide and is self- contained for play on the go.
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PETS 2 LOVE
When kids press the button, a pet pops out of the heart-shaped purse. There are four pets to choose from, including two dogs and two cats.
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NOCKLES
Nockles are a fantastically fun collection of soft, bendable & connectible fidget toys that snap together and morph into amazing shapes. Kids can expand ‘em, collapse ‘em, snap ‘em, pull ‘em, flip ‘em, bend ‘em, and pop ‘em. This is a collection of fidget toys that gradually increase in complexity with each toy. They are…
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TECHNO TRAX – GALACTIC ADVENTURE
Kids can build a Space Shuttle coaster using more than 300 pieces to create drops, twists, and turns. The set includes a motorized chain that makes sound effects as well as a colorful instruction manual.
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PAINT YOUR PHOTO — PORTRAITS EDITION
Paint Your Photo can turn any picture into a paint-by-number design. Kids can print the design from their devices and complete the painting with the kit’s numbered paints.
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ZIPSTRING LUMA
This glow-in-the-dark toy carefully balances the forces of gravity, lift, tension, and drag to fly a looped string in the air. Kids can use it to perform amazing tricks.
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STICKI ROLLS THE STICKI BOOK
This set includes Sticki Rolls bracelets complete with 120 different stickers, and a 50-page activity book to organize and show off kids’ sticker collections.
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MAGNA-TILES MICROMAGS 70-PIECE DELUXE SET
The MAGNA-TILES microMAGS line is the next evolution in magnetic building, but it’s also 100% compatible with every MAGNA-TILES piece that has come before it. These smaller pieces are great to play with on their own, and also provide added details to kids’ builds with existing MAGNA-TILES sets. Experience the big potential to take creativity,…
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KANOODLE SUDOQUBE
Kanoodle combines with Sudoku to create a colorful cube-filled brainteaser. Players win by arranging pieces into a square without repeating any colors horizontally or vertically.
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AVAILABLE: SPRING 2025
POWER SABER
Power Saber is the world’s first fully auto-extending and retracting saber. With motion-based SFX, flash-on clash, and in an in-hilt LED, this saber delivers the most realistic experience. Extend the saber to 35’’/90cm and prepare for battle! After the battle, the Power Saber can be displayed on the included stand or carried around with the…
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CLIXO TROPICAL BIRDS
Use the 24 vibrant, flexible, magnetic pieces to make toucans, hummingbirds, and more. Engage in STEM learning and make the wings flap with the included flapper mechanism.
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BLOKEES TRANSFORMERS ACTION EDITION – G1 OPTIMUS PRIME
This G1 Optimus Prime delivers Autobot action with 45 moveable joints, glowing eyes, accessories, and a removable Matrix of Leadership.
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ART CAFÉ LATTE-STYLE PAINTING SET
Creativity comes in a cute cup! This kit includes everything kids need to create four colorful works of latte-inspired art. Pour the paint onto the no-drip canvas, pull the pick through the paint, and transform the colors into unique designs through this meditative process. Available in three different color combos.
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CRAWLIGATOR
Babies can rest comfortably on their tummies atop this alligator-themed toy, then use their arms and legs to move forward in a crawling motion. Available in seven colors.
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MARVEL SPIDER-MAN VENOMVERSUS SPIDER-MAN LIQUID SHIFTER
Kids can transform the 11-inch figure of Spider-Man into Venom with six attachments and an arm swing. After attaching and activating, the black liquid turns everyone's favorite web-slinger into the iconic anti-hero. When the liquid naturally recedes, Spidey is back again.
