The Insights Family is expanding its international reach ahead of Licensing Expo.
The global leader in family and kids market intelligence tapped industry veteran Ivan Colecchia to serve as its new senior vice president of international development. In his new role, Colecchia will oversee business expansion into 22 international markets with more than 100 clients, including Amazon, Hasbro, Paramount, Warner Media, and BBC.
“I have found [The Insights Family] to be extremely dynamic in their approach, with a team of passionate and collaborative individuals who are working together to assist their clients in driving value across their business,” says Colecchia. “The variety of innovative products and services will allow me to help clients realize the importance of kids, parents and family market intelligence in moving their business forward.”
Colecchia is bringing more than 25 years of experience in worldwide family market research to his new position. As an expert in the family brand space, he has served as a keynote speaker at a variety of international licensing conferences and events.
“Ivan’s extensive experience and knowledge will play a key role in us further expanding and taking all levels of our business to the next level, specifically our international development,” says Nick Richardson, CEO and founder of The Insights Family.
Along with the new hire, The Insights Family has also released a special report on “Mapping the World of Content,” exclusively at Licensing Expo. Interested parties can register here to receive a free copy ahead of the launch.
Register here for Licensing Expo to discover the thousands of IPs ready to license from more than 200 brands that span every product category imaginable. Registration is free, so do it today. Also, be sure to visit Adventure Media & Events in Booth No. B121 to pick up new issues of the Toy Book and the Pop Insider at the show!
