Toy and consumer products manufacturer Jakks Pacific has revealed a new line of branded lifestyle products. The collection will include Quiksilver, Roxy, Element, and Juicy Couture products such as skateboards, helmets, knee pads, and roller skates.
“This new line in our seasonal division marks a significant step in Jakks’ strategy to develop products for Millennials and Gen Z expanding into new categories and leveraging additional retail channels,” Dennis Claussen, SVP Design & Marketing at JAKKS, says. “We look forward to exploring new opportunities with Authentic as we continue to expand our lifestyle brand portfolio in innovative ways.”
The new product lines for the four brands will be available at select retailers, including Academy Sports, next month. The company will expand the collection next year, with plans to include floaties, beach accessories, volleyballs, toys, and toy-related products. The expansion will feature key brand attributes from Roxy, Forever 21, Juicy Couture, Prince, and Sports Illustrated.
“This partnership represents a unique opportunity to blend Jakks’ innovative design and manufacturing capabilities with Authentic’s robust market presence and brand recognition, expanding our product range and enhancing the value we provide to our customers,” David Brooks, EVP, Action & Outdoor Sports, Lifestyle, Authentic, owner of Element, Roxy, Quiksilver, Juicy Couture and more, says.
For more information, visit www.jakks.com.
