30 New Toys & Games to Stock in 2025

These Fuggler figures have odd eyes, twisted grins, and a motion sensor that triggers farting sounds.

This playset includes several accessories, such as a Dracula figure, a Green Zombie figure, cobwebs, spiders, bats, a coffin, bones, and more.

Draw characters and levels, snap a picture of your creation, and start playing your very own video game. Includes five washable markers and a 108-page game design book.

Kids can learn how to crochet animal friends while creating the Squishmallows character, Wendy.

The 1:10 scale figures of Rhaenyra Targaryen and Aemond Targaryen have multiple points of articulation, removable accessories, and come in a full-color window box.

This Cat in the Hat plush reacts when the included Dr. Seuss story cartridges are played; it features glowing lights and sounds.

Kids can listen to 15 Numberblocks sounds and songs, adjust the volume, and record 90 seconds of custom audio with the attached microphone.

Players must create catacombs for others to explore — using walls, traps, treasures, and monsters — while navigating their opponent’s dungeon. The winner gains entrance to the Adventurers Guild.

Each kawaii- and anime- inspired doll has two outfits, two hairstyles, four faces, and two pairs of shoes for kids to mix and match.

The NFL-themed, junior-sized foam football has a self-stick surface, so kids can easily catch it while using the ambidextrous gloves that also feature self-stick technology.

Each Royale High 3-inch doll, including Dark Fairy, represents an element. The dolls come with mix-and-match fashion items, fairy wings that turn into a kid’s ring, and a redeemable virtual item code.

Amateur photographers can press the shutter button on the tiny blue Polaroid camera and watch as a pretend Polaroid picture slides out with a sound effect.

Designed to imitate a tiki torch, this built-in LED light blows bubbles, plays tropical music, and detaches to become a transportable bubble wand.

This farmers market-themed playset includes flowers, 15 pieces of play food, an interactive scale, and a play credit card machine.

Bluey’s Dump Truck includes a Hard-Hat Bluey figure, Muddy Bingo, a sticker sheet, a road barrier, an “at work” sign, and three boulders for kids to load and unload by pulling the lever.

Attempt long-distance, short-distance, and ultimate dunks with the velcro player and hoop.

Players aim to get rid of their tiles while playing this dice rolling, pattern recognition, and dexterity game.

Artists can draw with the color glitter tip and then use the white tip to switch between 12 different colors.

Cooper the STEM Robot features 10 screen-free coding challenges, reacts to its environment, sings, dances, talks, senses light and objects, and is rechargeable.

This arts and crafts kit includes blue Splash Sand, a rake, two molds, and a carrying case that doubles as an enclosed play space. The Splash Sand changes colors in cold or warm water.

This Hello Kitty-themed Shashibo transforms into more than 70 shapes and geometric structures.

Families secure Sammy the Sloth around their waste and follow the yoga poses on the cards.

Families can practice sports indoors with a silent ball that feels like a basketball and bounces on most surfaces.

This tool helps kids create art by holding pens, paint brushes, pencils, and more, then strapping onto the artist’s hand. This product is part of an entire art tools line designed in partnership with educators and therapeutic experts to empower creativity and creative access for individuals with disabilities.

Kids can design their own fairy friend's wings with these capsules. Each doll includes a pair of customizable fairy wings, two colors of fairy crystal mix, a pipette, and accessories.

Kids can squish, scrunch, and squeeze these colorful and tactile toys.

This limited-edition version of Santa’s Official Scout Elf features poseable limbs and a loungewear set. It also comes with a themed ornament.

The mini truck features a light-up LED body and a racing- inspired design.

Families must strategize as they match cards with the dice rolls, steal cards, and play power cards.