Haven Global announced a master toy deal with Jazwares for YouTube stars CKN Toys. The launch will coincide with the debut of a preschool series on Nickelodeon and Nick Jr.
The new toys will hit shelves this Easter in the UK, Australia, and Asia, and will undergo a major U.S. retail launch in the fall. The toys are inspired by two Australian-based brothers, 7-year-old Calvin and 4-year-old Kaison.
CKN Toys launched on YouTube in 2015. The channel currently has 13 million YouTube subscribers and more than 12 billion views. Its largest audience is in the U.S., with an average of 86 million views per month.
“Calvin and Kaisen are a very special new addition to our portfolio,” says Jazwares’ Chief Commercial Officer Laura Zebersky. “Their adventurous spirit and unique way of connecting with kids around the world made them a perfect fit. We’re thrilled to bring them to aisle globally in alignment with Nickelodeon’s content schedule.”
The toys will appear in Calvin and Kaisen’s upcoming YouTube content and their new short-form series, which will air next year on Nickelodeon and Nick Jr.’s linear and digital platforms in Australia, the UK, and Canada.
