Jazwares and Scottgames have inked a licensing agreement to create a toy collection inspired by the video game and film franchise Five Nights at Freddy’s.
Jazwares’ Five Nights at Freddy’s collection will include action figures, playsets, plush, pet toys, collectibles, and more.
“Five Nights at Freddy’s has taken the gaming world by storm, and as master toy licensee, Jazwares has the tremendous opportunity to further connect with fans of the games and immerse them in the series like never before,” says Judd Karofsky, Executive Vice President of Jazwares.
“Five Nights at Freddy’s, which turns 10 in August, has grown into a top media franchise and billion-dollar retail brand via the steady introduction of new games, books, and motion pictures,” says Russell Binder, CEO of Striker Entertainment, the agency of record on behalf of Scottgames. “It is a true transmedia franchise that we believe will immensely benefit from the selection of Jazwares as the master toy partner. The stakeholders have bent over backward to listen to and hear what the fans of the franchise are asking for, and we believe that Jazwares, as fans themselves, will aim high and keep the new and existing fans engaged with high-quality plush, action figures, and innovation across categories.”
The collection is expected to hit shelves next year.
