Kids Preferred has inked a licensing agreement with Hasbro for a new collection of Peppa Pig toys.
This agreement covers the U.S. and Canada through 2027 and features key categories including infant plush and soothers, rattles, teethers, wooden toys, infant activity toys, bath toys, blankies, and more.
We are proud to partner with Hasbro and add Peppa Pig to our growing portfolio of licensed characters. For more than 20 years, Peppa Pig has been delighting and encouraging confidence in children across the globe, and we are excited to develop a fun, innovative line of developmental toys for this iconic character.”
The first installment of Kids Preferred’s Peppa Pig collection will be shown off at Toy Fair in New York from March 1-4 at the Javits Center (Booth No. 2825). Peppa Pig joins Kids Preferred’s wide catalog of licenses, including Disney, Harry Potter, Sesame Street, and more.
