The LEGO Group is launching a global tour with their new, free experience, The LEGO Le Florist Flower Truck, to celebrate love in all its forms. According to the company’s findings, there was a 51% increase in social media users expressing sentiments of feeling lonely and isolated towards the end of last year. To remedy this, The LEGO Group is inviting people to visit the truck and participate in activities to spread joy in creating and fostering togetherness.
The tour is making stops in cities across the globe, like New York City, Toronto, London, Paris, Milan, Hamburg, and more, from Jan. 1 to May 11. During the interactive workshops, participants are encouraged to put their phones away and focus on connecting with each other while building their own LEGO Botanicals flowers. Visitors can also check out the vibrant window floral displays while deciding on which stems they want to create. There will also be photo opportunities and displays where visitors can take pictures together and keep memories of the event.
To find out when the Le Florist Flower Truck will be in your area, visit the LEGO website. For fans who cannot attend, there will be a free online workshop Feb. 4 on the LEGO website with celebrity florist and artistic director Jeff Leatham, inviting LEGO enthusiasts to explore the beauty of nature through the LEGO Botanicals collection.
