The LEGO Group Announces New Slate of Sets, Initiatives

The LEGO Group has been busy. Over the past week, the company has announced tons of new sets, including a collector’s version of The Burrow from the Harry Potter series, sets from Mario Kart, and an expansion of the LEGO Animal Crossing collection.

With more than 2400 pieces, LEGO The Burrow features tons of details that adult Harry Potter fans will want in their collection, including a Floo network fireplace that can fit a minifigure inside, the Weasley family clock, and more. The set features 10 minifigures, including Arthur, Molly, Bill, Charlie, Percy, Fred, George, Ron, Ginny, and — of course — Harry Potter. 

There are six Mario Kart sets designed with older grade schoolers and preteens in mind, including LEGO Super Mario: Mario Kart Yoshi Bike ($14.99), which has 133 pieces and features a blue Yoshi on a green Yoshi bike along with obstacles to race around; LEGO Super Mario: Mario Kart Standard Kart ($19.99), which has 174 pieces and features a classic Mario Kart kart and a Toad mechanic; LEGO Super Mario: Mario Kart Donkey Kong & DK Jumbo ($34.99), which has 387 pieces and features Donkey Kong in his barrel kart along with a banana target; LEGO Super Mario: Mario Kart Baby Mario vs. Baby Luigi ($29.99), which has 321 pieces and features Baby Mario and Baby Luigi in their karts playing Balloon Battle; LEGO Super Mario: Mario Kart Toad’s Garage ($39.99), which has 390 pieces and features a garage with everything kids (and Toads) need to rebuild their favorite karts; and LEGO Super Mario: Mario Kart Baby Peach & Grand Prix ($79.99), which has 823 pieces and features Baby Peach, Toad, and Lemmy crossing the finish line on their karts. 

There are three additions to the LEGO Animal Crossing collection. LEGO Animal Crossing Stargazing with Celeste ($9.99) has 78 pieces and features a Celeste minifigure, a telescope, and an Animal Crossing landscape, complete with a giant moon overhead. LEGO Animal Crossing Leif’s Caravan & Garden Shop ($29.99), which has 263 pieces and features a truck and trailer along with all of Leif’s wares. Finally, the Able sisters are joining the LEGO lineup with LEGO Animal Crossing Able Sisters Clothing Shop ($39.99), which has 322 pieces and features the place where all Animal Crossing players go to buy their new threads. All of the new Nintendo LEGO sets will be available starting Jan. 1.

Looking into the future, The LEGO Group and Nike have inked a multi-year partnership celebrating play and sports. The partnership officially kicks off next year with a series of co-branded products that will encourage kids to play actively and creatively. 

The LEGO Group is also launching the “Made to be Played” campaign, which encourages families to pass down LEGO bricks through generations. 

“LEGO bricks are designed to be played with over and over again – and we want our fans to keep them in play by passing them on when they are no longer being used,” says Annette Stube, Chief Sustainability Officer at the LEGO Group. “The enduring value of LEGO bricks is intrinsically linked to our commitment to sustainability. By designing bricks that last for generations, we aim to inspire endless creativity and stop LEGO bricks from becoming waste. And alongside encouraging fans to keep bricks in play, we are continuing to explore more ways to repurpose LEGO bricks through our takeback initiatives.”

This campaign is running alongside the LEGO Group’s efforts to increase the amount of sustainable raw materials in its bricks. LEGO has also continued to expand its LEGO Replay take-back program, with an expansion in the U.K. and trade-in pilots running in the U.S. and Germany.