September 9, 2024
To My Fellow Toy and Game Makers,
How would you celebrate your 25th anniversary in toys? I say, get on the floor and play!
In 1999, the first year of TCG Toys, pocket monsters (a.k.a. Pokémon) were all the rage, dot-coms were booming, and Y2K fears made headlines. In the past 25 years, we have witnessed tremendous change and innovation.
Our Journey
Starting with humble beginnings, TCG Toys has grown into a leading name in the toy and game industry. Our first big hit was MegaMats (now ImaginMats), which became a favorite among parents and toddlers alike. Over the years, we expanded our product line to include SureLox puzzles, wood toys, classic and feature games, and collectible figures that delighted fans worldwide.
Key Milestones
- 2000: The Canadian Group (later rebranded as TCG Toys for a more global appeal) starts its journey as a distributor for classic games and puzzles.
- 2006: Our proprietary brand, SureLox Puzzles, with its unique interlocking puzzle pieces, is first released.
- 2013: Launch of the MegaMats/ImaginMats playmat brand featuring favorites like PJ Masks, PAW Patrol, Barbie, Hot Wheels, Teenage Mutant Ninja Turtles, and more!
- 2020: TCG Toys introduces Spin Flip, revolutionizing brain-teaser puzzles with a blend of art and mechanics.
- 2023: New launch of FleXfigs™ flexible, poseable figures you can play and collect in a huge line of licenses including SpongeBob SquarePants, Sonic the Hedgehog, WWE Legends, The Elf on the Shelf, Disney, and more!
- 2024: New for this year, TCG Toys is introducing PoBody’s Nerfect, its first social game! Based on spoonerisms, this tongue-twisting game will quickly become a favorite with friends and family.
Our People
Our success would not be possible without our dedicated team. From the designers who bring imaginative ideas to life to the engineers who ensure our products are safe and durable, every member of TCG Toys plays a crucial role. Special thanks to our long-standing employees who have been with us from the start, and to new members who bring fresh perspectives and innovations.
Customer Appreciation
We are deeply grateful to our customers, whose loyalty and feedback have been instrumental in our growth. Your enthusiasm and support inspire us to continually innovate and improve. From our SureLox VIP Puzzle program to toy testers and reviewers, it’s with their input and inspiration that we continue to produce toys that are fun and bring people together. Whether it’s through heartwarming stories of family game nights or the joy of a child unwrapping a new toy, you remind us why we do what we do.
Looking Ahead
As I toast TCG Toys’ incredible journey of more than 9,000 days, reflecting on our countless achievements, growth, and resilience, the most important takeaway is to remember why we do what we do. We create and innovate for the love of play.
Join me in celebrating 25 more years of imagination, creativity, and joy. Let’s continue to inspire and be inspired by the power
of play.
Playfully yours,
Michael Albert
Chief Executive Officer & President, TCG Toys
A version of this feature was originally published in The Toy Book’s 2024 LA Fall Toy Preview Issue. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!
