Licensing International and The Insights Family have teamed up for a multi-year partnership that will result in a series of collaborative initiatives to help better inform the licensing industry. As part of the collaboration’s new plan of action, Licensing International members will receive exclusive access to content focused on consumer behavior trends in the “Kid Economy.”
“Since we launched in 2017 we have made it our mission to set a new standard in market intelligence for the licensing industry,” says Nick Richardson, founder and CEO of The Insights Family. “This partnership will enable us to demonstrate our support to the industry and how we can help licensors, licensees and retailers drive ROI, maximize opportunities and mitigate risks.”
The Insights Family is a global leader in kids and parent research and is a frequent contributor to the Toy Book. It provides organizations with real-time, independent data to help clients understand their audiences. Licensing International will use The Insights Family research into attitudes, behaviors, and consumption patterns to identify and share relevant trends across categories to its members.
