Lovevery is bringing its Play Kits to Singapore, just one year after the early childhood brand expanded to Australia.

Families in Singapore can now access 18 Play Kits full of developmentally appropriate toys created for kids ages 0 and up, as well as The Play Gym. Inspired by Montessori principles, the Play Kits are designed by child development experts, combining stage-based play essentials, children’s books, and a Play Guide as part of Lovevery’s complete support system for parents, which includes expert advice, activity ideas, and more.

“In just 12 months in the Australian market, Lovevery has grown a consumer base that includes half of all Australian postcodes,” says Roderick Morris, Co-founder and President of Lovevery. “With more than 350,000 active subscribers globally, one-fifth of which are outside the U. S., Lovevery’s mission clearly resonates beyond North America. We are grateful for the relationships we’ve built with families around the world who have brought Lovevery into their homes and look forward to adding Singaporeans among them.” 

“As a global brand, we know Lovevery has the power to improve outcomes for children around the world, and our mission continues to be serving more families in new ways for more years of early life,” says Jessica Rolph, Lovevery Co-founder and CEO. “Parents worldwide express a similar, universal desire — wanting to give their child the best start in life. After spending time in the country earlier this year, it was immediately clear how this holds especially true for Singaporean families. We are excited that Lovevery can now meet the growing demand in this market for a comprehensive early learning program that serves both parent and child.”

The Play Kits by Lovevery are now available in Singapore at lovevery.com.au, delivered by subscription every two to three months starting at $130 AUD per Play Kit.

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.

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