Mattel Creations is bringing fans a two-day virtual experience this spring called Mattel Creations Revealed.
The event will include live streams with toy designers, digital tours of employees’ cubes decked out with brand-new and archival products, and a closer look into niche Mattel jobs. The event will feature brand marketers from across the Mattel portfolio, opportunities for Q&As, and, of course, never-before-seen products.
New products will be unveiled and available during the event from brands including Barbie, Hot Wheels, Monster High, UNO, Masters of the Universe, Little People, and more.
Mattel Creations, the toy company’s design collaboration and direct-to-consumer platform, aims to unite fans to celebrate creativity, innovation, and the magic of Mattel.
This virtual experience begins at 9 a.m. PT on March 21 and continues on March 22. Interested fans can sign up and stay updated at creations.mattel.com.
