Minecraft has had an incredible start to the year. Building on the momentum from its 15th anniversary, Mojang Studios’ video game spawned a new retail toy line from Mattel and the star-studded A Minecraft Movie, premiering in April. Next month, McDonald’s joins the block party with a new range of Minecraft-inspired eats.
Starting April 1, players can create their own craving cure with A Minecraft Movie Meal and Happy Meal at McDonald’s restaurants worldwide. These pixel-perfect bites bring the open-world game off the screen and onto the dining table with limited-edition collectibles and in-game rewards.
Both adult and kids' meals feature collectible Minecraft toys. | Source: McDonald's / The Toy Book
Taste the heat of the Nether with this new sauce! | Source: McDonald's
The meal deal includes either a Big Mac or 10 Chicken McNuggets with fries, a drink, and a collectible Minecraft toy. Players can level up their lunch with the limited-edition Nether Flame Sauce. Inspired by the fires of The Nether, this sauce brings the heat with roasted red pepper, cayenne, and garlic.
A Minecraft Movie Meal stars one of six toys that give McDonald’s treats an 8-bit upgrade, like a Grimace Egg, a Big Mac Crystal, or a Zombie Hamburglar. Each collectible includes an exclusive code that unlocks a matching skin in-game at the Minecraft Marketplace. If fans order their meal through the McDonald’s App, they’ll also receive a code for a virtual McDonald’s Add-On Pack containing additional McDonald’s x Minecraft gear like McDonaldland characters, tools, and builds.
Little gamers can join the action with A Minecraft Movie Happy Meal. Inside the charming Minecraft-themed box, kids will find their favorite McDonald’s eats, one of 12 Minecraft or Block World toys, and a code to unlock a kid-friendly digital game inspired by the film on www.happymeal.com.
The Minecraft meals and collectibles will be available at McDonald’s on April 1, so kids can build their inventory before the film premieres on April 4.
