Like Santa Claus, Melissa & Doug is comin’ to town with a sleigh filled toys.
The company, acquired by Spin Master earlier this year, is opening an exclusive toy shopping experience inside an Arkansas Walmart to give families an up-close look at this season’s hottest sustainable toys. This unique opportunity gives the community access to interact with the toys, play with new products, and find a gift for everyone on their holiday list.
Our toys, including our pretend play sets, arts and crafts kits, and puzzles, are thoughtfully crafted for durability and timeless appeal, designed to spark creativity and develop essential skills across all ages."
Located inside the Elm Springs Walmart Supercenter in Springdale, this innovative play space is full of holiday cheer. The storefront features several demo areas where families can discover and interact with Melissa & Doug’s bestselling toys. Starting in December, the pop-up shop will also include the brand’s currently unreleased toy line, Blockables, making Arkansas shoppers the first to play with and purchase the products.
“Walmart is the destination for toys this holiday season and we are excited to welcome Melissa & Doug to host this one-of-a-kind experience right here in Northwest Arkansas,” says Brittany Smith, Vice President of Toys at Walmart. “I am thrilled to see families already enjoying this unique in-store experience in Springdale, and for families across the U.S. to shop our fantastic assortment of Melissa & Doug items as they look for the perfect gift for their loved one this holiday season.”
For gift-givers who can’t decide which toy to get, the Melissa & Doug experience will also include interactive kiosks with a short quiz that will help them find the perfect toy to put under the tree.
The Melissa & Doug Walmart Pop-Up will be open every Wednesday through Sunday until Dec. 15, barring Thanksgiving week.
