The girls with a passion for fashion are making their fun-sized debut.
MGA Entertainment is joining the miniature collecting craze by launching the first series of Bratz Minis and Bratz Mini Cosmetics. These mystery packs transform the classic Bratz dolls and cute cosmetics into miniature versions.
“As Bratz celebrates 21 years since hitting shelves, we are so excited to launch the next big thing, Bratz Minis and Bratz Mini Cosmetics, featuring the same bold fashions, attitudes, and details but in a shrunk-down, highly detailed, collectible size,” says MGA Entertainment Founder and CEO Isaac Larian. “The real-working features are unlike anything the industry or collectors have seen before, so get them before they sell out.”
Each Bratz Minis mystery pack comes with two almost 2-inch Bratz dolls, mirroring the full-sized dolls with classic replica packaging. Kids can use the trapezoid-shaped package to display their miniature dolls. The line features 24 different mini dolls to collect, spanning the brand’s 21-year history.
The Bratz Mini Cosmetics packs come with two mini cosmetics, including lipstick, eyeshadow, and mascara, all in a mini replica makeup bag. While the trapezoid-shaped package doubles as a display stand, kids can also use the real working cosmetics to give their Bratz Minis a makeover. There are 16 different cosmetics for kids to collect.
The Bratz Minis and Bratz Mini Cosmetics mystery packs will be available in July for $9.99 each at most major retailers, including Target, Amazon, and Walmart.
The new collections signal the launch of MGA’s Miniverse, a new extension into the growing world of micro collectibles. The company plans to launch additional miniatures inspired by several of its popular brands, including L.O.L. Surprise!, Rainbow High, Little Tikes, and more.
