In celebration of 20 years of Mean Girls, MGA Entertainment and Paramount have launched a collection of Bratz fashion dolls inspired by the specific style and characters seen in the film. The line will launch on Oct. 3, known as Mean Girls Day, with additional launches throughout October.
The Bratz x Mean Girls collection includes the Cady Bratz Doll, a Regina Bratz doll, and the Gretchen and Karen Two-Pack Bratz Dolls. Each doll comes with two early ’00s outfits from the film, a brush, a doll stand, and accessories, such as a Kalteen bar, purses, lipstick, and more. The boxing is also designed to look like the Burn Book.
Each doll comes with two outfits seen in the film. | Source: MGA Entertainment
The Cady Bratz Doll will launch on Mean Girls Day. | Source: MGA Entertainmetn
The Regina-inspired doll will be available on Oct. 17 | Source: MGA Entertainment
The Cady Bratz Doll ($60) will be available on Oct. 3 at 11 a.m. EST — the doll is dressed in Damian’s oversized pink polo, baggy jeans, and wedge sneakers, which collectors will recognize from the character’s first time abiding by the Wednesday rule. It also comes with the black-and-pink mini dress from the Halloween party scene.
The Regina Bratz Doll ($60) will launch on Oct. 17. The fashion doll includes her “A Little Bit Dramatic” mall outfit and her iconic bunny Halloween costume.
Since Bratz is always at the forefront of pop culture, it’s exciting for us to partner with Mean Girls to celebrate the film’s 20th anniversary year. This collaboration will go down in pop culture history — bringing to life these beloved characters feels timeless and timely and we certainly wanted to make fetch happen in the world of Bratz.”
Fans can also collect the rest of the Plastics with the Gretchen and Karen Two-Pack Bratz Dolls ($100). These dolls come as a package deal and feature the character’s school outfits and Halloween costumes. The two-pack will launch on Oct. 31.
“Mean Girls has earned its place in pop culture in the last 20 years, and partnering with Bratz to celebrate the film’s anniversary felt like such a natural fit,” Lourdes Arocho, SVP, Paramount Consumer Products & Experiences, says. “We are thrilled to announce this exciting partnership of two iconic brands that celebrate individuality, style, and the power of friendship.”
The dolls will be available on Amazon and bratz.com following the scheduled launches.
