MGA Entertainment — the toy and manufacturing company behind Little Tikes, Bratz, CarTuned, and more — recently launched a new compound brand, Wonder Factory. The Walmart-exclusive collection includes gluten-free, nontoxic dough and sand designed to maintain their initial consistency.
The collection currently includes Wonder Factory Never Dry Dough and Sand Singles ($1.97 each) and several larger sets. Each material is packaged in a single cylinder that serves as a stamp, pattern maker, and storage. The cap features different designs for kids ages 3 and up to stamp into the materials, while the tube’s body features shapes and patterns for crafters to roll into the dough or sand. The cylinders also connect with others for additional designs and creations, making it a 4-in-1 tool.
“At MGA Entertainment, we are dedicated to creating toys that inspire creativity and open-ended play,” Isaac Larian, Founder and CEO of MGA Entertainment, says. “Wonder Factory takes sensory play to the next level by offering kids a hands-on experience that you can mold, shape, and create. We have truly unlocked magic through this interactive and innovative line.”
Caregivers and retailers can stock the Wonder Factory Never Dry Dough Mega Box Set, Creation Station, and Extruder. The Mega Box Set features eight dough tubes, 12 caps, and six connectors, while the Creation Station comes with three dough tubes, five caps, one connector, and four nozzles. The Extruder set has different nozzles featuring new shapes and designs.
For families who desire a sand-only sensory experience, the Wonder Factory Never Dry Sand Construction Trucks include one sand tube, two caps with stamp designs, and one construction truck.
MGA Entertainment also has several products featuring both materials: the Wonder Factory Never Dry Dough & Sand Starter Sets ($3.97 each) and the Mega Box Set ($19.97). The former includes one sand tube, one dough tube, two caps, and a connector with patterns that roll into both compounds. The latter includes four dough tubes, four sand tubes, 12 caps, and six connectors. Both sets encourage little ones to mix the dough and sand for a new sensory experience.
“Sensory play is essential for a child’s growth, as it enhances fine motor skills, encourages problem-solving, and supports emotional regulation,” Dr. Aliza Pressman, Developmental Psychologist and Co-Founder of the Mount Sinai Parenting Center, says. “Wonder Factory provides children with a wonderful tool to engage their senses, fostering creativity and independent thinking in a way that is both fun and educational. The Never Dry Dough and Sand are also gluten-free and nontoxic, so parents can feel good about playing with Wonder Factory with their children.”
The full collection will be available at Walmart today. For more information, visit wonderfactory.mgae.com.
