Miniland is a toy maker with a message.
The company is launching its third iteration of a campaign aimed at helping youth find acceptance and inclusion during stressful times. The “You Belong with Miniland” campaign will be in full swing from August to September, with a number of planned collaborations, giveaways, and other events.
“Social Emotional Learning was at the heart of our brainstorming sessions when we created our ‘You Belong’ campaign in 2021,” says Clara Roque, National Sales Manager for Miniland in North America. “Amidst the unnerving and unending pandemic, ‘You Belong’ was a stepping stone towards unity for us not only as a brand but as a community dedicated to the education and emotional well-being of young children around the world. This year, with divisive messages and confusing speech among our youth, our mission of inclusivity grows ever more important.”
This year’s campaign will include hosting education experts to discuss the creation of inclusive classrooms, partnerships with parenting and education influencers who will speak on making play at home more inclusive, and a number of sponsored giveaways honoring teachers and parents that encourage acceptance.
Miniland is known for its dolls and other toys that encourage diversity and inclusivity. Included in its portfolio are the Dolls with Down Syndrome line, Emotiblocks with a variety of emotions and appearances, a series of dolls with hearing implants, and much more.
More information on the 2023 “You Belong with Miniland” campaign is available on the official website, including a link to follow if you’re a Miniland retailer interested in participating in the campaign.
