Last weekend, on May 3, Miniso unveiled its first IP Collection Store in the U.S. at the American Dream Mall in East Rutherford, New Jersey.
The grand opening, which was attended by The Toy Book and its sister publication, The Pop Insider, featured a swimming pool-themed photo op in the mall’s atrium, with a 16-foot-tall inflatable PenPen penguin, a ball pit, games, giveaways, a DJ, mascots, discounts and more.
The new Miniso location at the American Mall features toys from a variety of IP, including original Miniso brands. | Source: Miniso
The new Miniso location at the American Mall features toys from a variety of IP, including original Miniso brands. | Source: Miniso
The new Miniso location at the American Mall features toys from a variety of IP, including original Miniso brands. | Source: Miniso
The 4,000-square-foot store features an all-pink interior, with zones dedicated to popular collaborations, including Disney, Snoopy, Barbie, Minions, Care Bears, and Miniso’s original Mini Family.
“This store is just the beginning,” says Tyrone Li, US General Manager for Miniso. “We look forward to bringing more innovative and engaging shopping experiences to our customers here in the U.S.”
In the future, Miniso plans to collaborate with influencers for dynamic social media campaigns featuring the American Dream Mall location.
