Miraculous Corp is prepping a new toy line for its animated superhero series, Miraculous, with the Simba Dickie Group.
The Miraculous Corp, a joint venture of Mediawan and ZAG, signed a pan-European agreement with the family-owned Simba Dickie Group for the new line of Miraculous-themed Glibbi bath and water play products.
Simba Toys’ Glibbi is a well-known leader for bath toys in Europe. The Miraculous line will include the Glibbi Slime that transforms bath water into a gooey, slimy substance as well as bath bombs, fizzers and temporary tattoos.
“The Simba brand name and its elephant logo have become synonymous with fun, variety and high quality, and we’re delighted to dive into this new licensing agreement, bringing our beloved superheroes Ladybug and Cat Noir to bathtime and beyond,” says Julian Jacob, COO and Board Member, Miraculous Corp. “This partnership lets us transform everyday moments into exciting adventures for kids, making a splash in their daily routines.”
The bath toy line is set to launch across Europe in the first quarter of 2025.
