Moonbug Entertainment, a division of Candle Media, has named Ashley Maidy its Managing Director of Consumer Products.
In the role, Maidy will lead Global Consumer Products for CoComelon, Blippi, and other Moonbug franchises. Maidy will connect licensing and retail partners to fans worldwide, and develop product strategies for Moonbug brands across consumer goods, publishing, live events, and experiences. She will report to René Rechtman, Founder and CEO of Moonbug Entertainment.
What makes Moonbug shows like CoComelon and Blippi so special is their ability to inspire kids to learn and grow while having fun. Millions of families around the world have fallen in love with these stories and characters, resulting in passionate fandoms.
Maidy has more than 25 years of experience in the entertainment and gaming industries. She previously served as Global Head of Consumer Products at Riot Games and led partnerships with Call of Duty, Skylanders, and Candy Crush, at Activision Blizzard. Maidy has also worked on various film and TV properties at Fox Family Worldwide and Sony Pictures Entertainment, and was part of the executive team that launched the billion-dollar Spider-Man film franchise.
“Consumer products are instrumental to how we engage with fans, as more and more families want to bring the Moonbug stories and characters they love into their daily lives,” Rechtman says. “Ashley understands how to build deeper connections with fans. It shows in her track record of building global franchises for some of the most iconic games and movies in the past two decades. Her vision and expertise will bring our consumer products offering to the next level.”
The kids’ entertainment company has also established Latin American headquarters in Miami, while naming Manuel Reveiz as Head of Distribution & Partnerships, LATAM.
In his role, Reveiz is responsible for building Moonbug’s presence in Latin American countries, connecting shows like CoComelon, Blippi, and Little Angel to families across the region, forging new partnerships, and amplifying existing partnerships. He will report to Nicolas Eglau, Moonbug’s Managing Director of EMEA, APAC, and Global Distribution.
Previously, Raveiz spent 15 years at Paramount, where he most recently served as Vice President of Sales. He also expanded distribution for digital native video services including Amazon, Apple, and Mercado Libre, and existing multichannel video programming distributors including Movistar, Millicom, Liberty, and DIRECTV.
Latin America is a key priority for Moonbug, and Manuel has the track record we need to chart our growth in the region. His wide network and industry expertise will help us build new partnerships and expand existing ones across all markets.
To learn more about the company and all its new adventures, visit moonbug.com.
