Parenting is hard, especially in today’s age. With many parents feeling too stressed to make it through the day, Moonbug Entertainment is launching its first CoComelon promotional campaign to make raising kids just a little bit easier.
The new ad campaign, “CoComelon Can Help,” demonstrates how the series’ many catchy rhymes and songs can ease the burden on parents in their everyday lives. Airing today on most platforms, the 60-second spot follows a day-in-the-life of parents across the U.S. using CoComelon’s tunes, tools, and lessons to help their kids learn and grow. From potty training to picky eating, families can use CoComelon rhymes to navigate routines and mark successes in a fun, engaging way.
Moonbug Entertainment’s year-long campaign will focus on the three biggest challenges parents face, inspired by CoComelon’s most popular songs. To celebrate potty training milestones, kids can party at pop-up “Gotta Go Zones” in New York City, Nashville, and Los Angeles. “Yes Yes Bedtime Song” fans can wind down for sleep with a cozy web series full of lullabies and nighttime rituals. If parents have a picky eater on their plates, they can check out new CoComelon songs, playlists, and life hacks from fellow parents to encourage healthy eating habits.
Alongside the ad, Moonbug is also launching a series of new initiatives that make the hard parts of parenting a little easier. A highlight from the programming is the Melon Squad, a coalition of organizations dedicated to supporting families in their communities. Participating companies include nonprofits like Hot Mess Express and Children’s Hospital Los Angeles; parent-owned companies like FIT4MOM and Mochas & Minis; and national restaurants like Perkins and Huddle House. These groups will offer busy families house cleaning and fridge stocking services, provide activity kits while dining out, and plan events like mom’s night outs or local playdates.
This ad campaign celebrates the unsung heroes: parents. | Source: Moonbug
There's a rhyme for every reason. | Source: Moonbug
Families can celebrate potty milestones with pop-up activations in New York City, Los Angeles, and Nashville. | Source: Moonbug
Families can also tune into a new series, CoCo-fessions. Featuring talents like MomChats and DadChats, this series encourages parents to come together and share their experiences raising kids in the modern age—the good, the bad, and the silly. According to the U.S. Surgeon General, 41% of parents feel too stressed to function most days, so building a community around acceptance and advice can help families feel less alone in their struggles. Parenting takes a village, after all.
Learn more about these initiatives on Moonbug’s website and check out the new web series and playlists on CoComelon’s YouTube channel. For an extra dose of nursery rhymes, families can dial 1-844-TOTLINE for real-time song support from the kid-favorite series.
