Moose Toys has acquired a license for Paramount’s Teenage Mutant Ninja Turtles.
Under this new licensing agreement, the toymaker’s popular Akedo brand will be the first line of Moose Toys products to get the Ninja Turtle treatment. Akedo game pieces will feature the characters from the classic animated series and are on shelves now ahead of the upcoming film Teenage Mutant Ninja Turtles: Mutant Mayhem, in theaters on Aug. 2.
“As Moose Toys continues to aggressively expand its licensing program by tapping into pop culture and nostalgia, we identified Teenage Mutant Ninja Turtles as a property that ticked both boxes and engaged with Paramount to acquire the license and bring some ‘Turtle Power’ to Moose,” says Ronnie Frankowski, Chief Commercial Officer of Moose Toys. “We chose Akedo as the first Moose brand to get the Turtle treatment because of the inherent similarities in brand DNA. Teenage Mutant Ninja Turtles brings a new level of fun with a dash of irreverence to Akedo’s fast-fighting action and humor-infused play, and offers the perfect backdrop to welcome the crime-fighting, pizza-loving crew to the Moose family.”
Akedo TMNT Battle Arena | Source: Moose Toys
Akedo TMNT Versus Pack | Source: Moose Toys
The new Akedo Teenage Mutant Ninja Turtles Arena comes with Leonardo, Shredder, and two exclusive warriors, and has more than 35 sounds to amp up the action and excitement. The arena features two easily rotated background scenes representing New York City and two ultra-deluxe battle controllers, inspired by the sewer pipes where the Turtles make their home.
In the four versus packs, the classic battle-in-a-box play goes next level with TMNT’s most well-known villains — Bebop, Krang, Rocksteady, and Baxter Stockman. Each warrior is matched with one of the Turtles. Leonardo, Donatello, Raphael, and Michelangelo can be mixed and matched to battle with any of the Akedo villains.
The licensing agreement also allows for cross-collaboration with additional original brands from Moose Toys. Plans include the “Heroes in a Half Shell” debuting as characters in an upcoming line for Heroes of Goo Jit Zu in 2024.
