Moose Toys is expanding its presence in Latin America, targeting growth in Mexico next year. The toy company will supply its popular products to retailers throughout the region, making MrBeast Lab, titles from Moose Games, and a wide assortment of licensed toys available to consumers.
“Moose’s presence throughout Latin America has been growing steadily. Adding Mexico as a direct-to-retail market is a key part of our strategy to supercharge growth in the region and an important initiative in the next phase of our overall company strategic plan. We can see the momentum building rapidly for Moose in Mexico and we are excited to take this important next step,” says Ronnie Frankowski, Global President of Moose Toys.
Moose Toys entered the Latin American market in 2003, starting with a network of distribution partners.
“I want to express our appreciation to the distributors, retailers, and partners for their outstanding contribution and collaboration that has helped build a solid foundation for us in Mexico over the last 12 years,” Frankowski says. Recent Circana data indicates that the country is performing second best among G12 countries and is one of three growing markets with its 4% year-over-year growth.
Moose Toys is signing a local media agency to handle press and marketing in the region. The company plans to transition to direct-to-retail in the first quarter of 2025.
“As we move into this new phase, we look forward to consumers having access to an even broader assortment of our innovative ‘wow-filled’ toys at retailers throughout the region,” said Tamara Stewart, Head of LATAM, Asia and Emerging Markets.
