Moose Toys made its first appearance at Comic-Con International: San Diego (SDCC) last week, utilizing both its booth space and an outdoor activation to promote its XOX Kweenie and MrBeast Lab brands.
Outside of the convention center, Moose staged a crashed tanker truck that oozed out blue slime and served as the launch for the new line of toys co-designed by Moose and YouTube star MrBeast. The collaboration with Jimmy Donaldson, professionally known as MrBeast, seeks to tap into the content creator’s substantial fan base, as MrBeast is the most-subscribed-to YouTuber in the world. The tanker contained MrBeast Lab products such as mini-collectibles Swarms and Mutators action figures.
Inside SDCC, the Moose booth displayed its new line of collectible figures, XOX Kweenie, and offered an exclusive first edition of team Fearless’ Kween of High School figure. The full line includes 26 figures to collect.
The MrBeast Lab line is now available at retail, while XOX Kweenie collectibles release Aug. 1. To learn more about Moose Toys’ new products and partnerships, visit the company website.
