ZB Designs, the Ogden, Utah-based company behind the articulated fidget collectibles, is expanding its brand’s retail presence with the help of Moose Toys and its wide distribution network. The company will continue to design and produce the 3D-printed toys and maintain specialty store distribution.
Craig Drobis, global general manager — partner, preschool & construction brands, Moose Toys, shares his thoughts on the partnership: “With our long history of success delivering collectible sensations like Shopkins, Magic Mixies, and MrBeast Lab, Moose is uniquely positioned to amplify Wigglitz’s reach across major retailers. ZB Designs has done an incredible job creating the category of 3D printed, fidgety, wiggly collectibles in the two years since they first introduced them. We see unlimited distribution potential and cannot wait to see how big this tiny toy can grow with distribution at mass.”
Zack Bailey, founder and CEO of ZB Designs, adds, “With Moose Toys as our mass retailer distribution partner, the sky is the limit for Wigglitz. What started with a single 3D printer has grown into a cutting-edge, industry-defining toy brand and one of the most advanced manufacturing operations of its kind, with everything manufactured in-house and new designs always in development. That’s not changing. In Moose, we have the perfect partner to take us to the next level and bring Wigglitz to the masses.”
Each Wigglitz toy measures between one and two inches, is made with plant-based, non-toxic materials, and is tested for durability and safety. With the brand’s expansion, fans of the brand can expect more seasonal and limited edition designs made by the in-house team at ZB Designs.
To find out more about this strategic partnership, as well as where to find Wigglitz on your local stores’ shelves, visit wigglitz.com and moosetoys.com
