Ozzy Osbourne will say goodbye with an all-day concert in Birmingham, U.K. this summer. As “The Prince of Darkness” prepares to take the stage one final time, a powerhouse roster of licensing partners brings his larger-than-life legacy to toy shelves. Global Merchandising Services is launching collectibles that capture decades of rock and rebellion.
Osbourne is an international rock star. He rose to prominence in the 1970s as the lead singer of heavy metal band Black Sabbath before embarking on a solo career in the 1980s. Osbourne and his family starred in the Emmy-winning reality TV show The Osbournes in the 2000s, winning over multi-generational families. Black Sabbath’s original lineup will reunite for the first time in 20 years. The band is joined by Metallica, Guns N’ Roses, Tool, Slayer, Pantera, Alice in Chains, Lamb of God, Anthrax, and more.
"This is going to be a very emotional show for me. How lucky am I that I get to share the stage one last time with many of the friends I’ve known and toured with throughout my career, and do it in the city where it all began? And especially, to be able to say goodbye and thank my fans, who are the ones that gave me this unbelievable life, means more to me than anything. This is my way of giving them one last epic night of madness. We’ve also got some amazing new merch from Global Merchandising that I know you’re going to love, including some limited-edition items. Get ready, Birmingham—this is going to be legendary!"
Global Merchandising Services is spearheading licensing and retail for Osbourne, including anniversary celebrations for the albums Blizzard of Ozz, Ozzmosis, Scream, and Ordinary Man. The company has more than 40 licensing partners, including Lugz, Zippo, Funko, McFarlane Toys, Displate, Rubber Road, and Desert Cactus. Fans can look forward to co-branded boots and sneakers, jewelry, keychains, accessories, Pop! figures, collectibles, action figure, coloring books, metal posters, apparel, and toys. Merchandise will line retailer shelves in North America and Europe in Hot Topic, Spencer’s, Old Navy, Primark, and ASOS/Topman stores.
“Ozzy Osbourne is a rock icon whose influence spans generations,” says Lisa Streff, Senior Vice President of Licensing & Brand Development, North America at Global Merchandising Services. “We are thrilled to expand his licensing program with top licensees and retailers who will bring fans an incredible range of products as we celebrate his legendary career this year.”
“Back to the Beginning” is July 5. To learn more about Global Merchandising Services, visit globalmerchservices.com.
