A leading media, streaming, and entertainment company has unleashed a new trade marketing campaign.
Paramount launched “Popular is Paramount,” a campaign intended to highlight the company’s strength in producing content for all audiences across its portfolio of brands and multiplatform assets.
“‘Popular is Paramount’ is a celebration of our company, content, and creative excellence,” says Bob Bakish, Paramount President and CEO. “It simply captures what we do best — giving audiences what they want, with smart strategies that maximize the reach and power of our unified portfolio to successfully market and distribute IP all around the world at scale. Our content engine is driving huge and undeniable momentum, underscoring our ability to produce big, mass-market hits across genres, demographics, formats, and platforms.”
The campaign is designed to emphasize Paramount’s value among the advertiser, distributor, investor, and creative communities as a global entertainment partner of choice. It declares content leadership in all genres and formats, including film, television, and streaming.
“‘Popular is Paramount’ showcases the enduring popularity of our content, both culturally and commercially,” adds Julia Phelps, Executive Vice President and Chief Communications and Corporate Marketing Officer for Paramount. “We are experts in telling stories that resonate with every audience, everywhere, and ‘Popular’ is a distinctive identity that connects our legacy to our future.”
The campaign will roll out across influential owned and paid media, as well as out-of-home placements in New York and Los Angeles. Produced in-house, the “Popular is Paramount” campaign also debuts a new visual design system that reimagines the company’s branding while honoring its heritage and creative spirit. It will run through the summer of this year.
Paramount was in the house this week at The Play Date, an event hosted by The Toy Association, The Toy Insider, and The Toy Book. Paramount+ is fueling products in the toy and game aisles through franchises such as PAW Patrol, Teenage Mutant Ninja Turtles (TMNT), Star Trek, Yellowstone, and more.
