Paramount Consumer Products hired Dan Cook to serve as its senior vice president of global e-commerce. In his new role, Cook will be tasked with leading strategy and operations for Paramount Consumer Products’ e-commerce growth through omnichannel, pure-play, and third-party retailers.
Cook will also aid in promoting consumer engagement by creating marketing programs and developing sales strategies intended to expand Paramount’s e-commerce presence. Furthermore, Cook will originate new business models to optimize all consumer products categories in the traditional licensing business.
“Dan’s extensive experience and leadership in digital commerce will strengthen our connection with fans of our franchises and allow us to more quickly flex to the needs of our customers and partners,” says Dion Vlachos, executive vice president of hardlines and retail at Paramount Consumer Products.
Prior to this position, Cook held roles in e-commerce with Unilever, Mondelez International, and Walmart in which he accounted for digital performance and competitive growth.
Paramount Consumer Products manages the licensing and merchandising business for Paramount Pictures, Nickelodeon, MTV, CBS, and more. Its portfolio of brands includes SpongeBob SquarePants, JoJo Siwa, Teenage Mutant Ninja Turtles, and more.
