Paramount Consumer Products has a full lineup of licensing partners for Teenage Mutant Ninja Turtles (TMNT) as well as the new Paramount Pictures film IF

TMNT Celebrates its 40th anniversary this year. Toys and collectibles partners for the brand include Playmates, CultureFly, Funko, Hasbro, Iron Studios, Mattel, Mezco, PCS Collectibles, Super 7, Tomy, and Zen Monkey.

After 40 years, the core tenets of the Teenage Mutant Ninja Turtles remain unchanged. Our anniversary partnerships celebrate the love for this franchise spanning four strong decades of dedicated and passionate fans.
Jose Castro, Executive Vice President, Consumer Products and Experiences, Paramount

Beyond the world of toys, TMNT is also collaborating with companies specialized in footwear, publishing, food, and more. Partners include Adidas, Insight Editions, Pop Culture Coffee, and others.

Paramount Pictures’ new movie IF was released in theaters on May 17. The film, by director John Krasinski, follows a young girl who makes it her mission to help imaginary friends avoid being forgotten.

IF was released in theaters earlier this month. | Source: Paramount Pictures

Key partners for the movie brand include Build-A-Bear for exclusive merchandise and outfits, as well as Jazwares for plush characters from the film. Other licensing partners for IF include Trends International for posters; Hybrid for apparel; Centric Brand for sleepwear; Smile Makers for stickers; and more. 

Paramount Consumer Products is continuing to secure new deals for its many brands. Its portfolio includes content from Paramount+, CBS, cable networks such as Nickelodeon, and Paramount Pictures.

About the author

Bug Hartsock

Bug Hartsock

Bug is a News Writer for The Toy Insider, The Pop Insider, and The Toy Book. They are also a Master’s student in biology, currently studying sleep in arthropods. When they aren’t writing or working with small critters, they spend their time reading sci-fi novels, playing tabletop RPGs, or throwing creative projects at the wall. Bug had a mullet once, and is not against having one again. Reach out or find more from them at their website.

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