Media personality and entrepreneur Paris Hilton is making her way to Licensing Expo!
The “Paris Hilton and 11:11 Media: Building a Global Brand across Culture, Content, and Commerce, and its Vision for Launching New Kids and Family Franchises” fireside chat will include Hilton and Bruce Gersh, co-founders of 11:11 Media.
Over the past 10 years, influencer brands have grown to become a trusted and sought-after franchise development opportunity. Whereas once they were met with skepticism in terms of longevity, today they are engines of true and authentic engagement.
Moderated by industry leader Elie Dekel, the discussion will offer insight into the strategies driving 11:11 Media’s success. 11:11 Media will also give attendees a preview of future plans for the company, including the development of new entertainment franchises and expansion into the kids and family industry.
11:11 Media has seen the successful release of a number of consumer products, with licensing partnerships across categories such as beauty, home, pets, and more. “11:11 Media is at the forefront of a new approach to building franchises for the next generation of audiences,” Dekel says. “Today’s audiences are more actively engaged in their fandoms than ever before, and Paris connects with her global fanbase better than anyone.”
This year’s Licensing Expo will run from May 21-23 at the Mandalay Bay Convention Center in Las Vegas. The fireside chat featuring Hilton will take place on Wednesday of the show, May 22.
Be sure to connect with The Toy Book and The Pop Insider at Licensing Expo at Stand No. G234. Click here to view our profile page on the Licensing Expo Meetings Platform.
