Things are getting bluey at PlayMonster.
The toy company entered into a new strategic licensing agreement with BBC Studios for 2022, bringing Australia’s favorite Blue Heeler pup, Bluey, to PlayMonster’s brands. Families in the U.S. can look forward to spreading their love for Bluey with Hasbro’s Spirograph and 9 Story Brands’ Colorforms.
New products in the PlayMonster Bluey line include the Bluey Spirograph Cyclex Studio, where kids can make geometric designs featuring Bluey. With the Bluey Spirograph Cyclex Clips, little artists can take their favorite Bluey characters as geometric designs with them wherever they go. Lastly, the Bluey Colorforms Boxed Playsets and the Bluey Colorforms Travel Sets bring the fun of repositionable Colorforms pieces to kids’ favorite Australian dog.
All PlayMonster products with the Bluey license will be widely available across retail starting in early 2022.
