Wisconsin-based PlayMonster Group is extending its reach throughout Canada.

The international toy and game manufacturer entered into an exclusive distribution partnership with Kroeger to provide sales and domestic inventory support in Canada for the PlayMonster catalog.

“We are excited to expand our sales and distribution business in Canada with the innovative line of PlayMonster products,” says Grant Chapman, President of Kroeger. “PlayMonster has an extensive product offering with a variety of well-known and well-loved brands in [its] portfolio, including Spirograph, Five Crowns, Playskool, 5 Second Rule, and Koosh.”

Related: Kroeger, Jazwares Team Up for Halloween

“As our chosen Canadian distribution partner for 2023 and beyond, there is no doubt Kroeger Inc. will expand our retail reach and availability in Canada, providing extensive support to both the retail partners and to our consumers,” says Richard Gill, Senior Vice President, International, PlayMonster.

It’s been a busy year for PlayMonster as the company has a new CEO, an expanded sales team, and has extended its licensing partnership with Hasbro to relaunch Weebles and expand the Playskool brand.

About the author

Nadia Velit

Nadia Velit

Nadia Velit is the Senior Editor at Adventure Media & Events where she writes for The Toy Book, The Toy Insider, and The Pop Insider. As a trusted source for parents and gift-givers and a toy industry expert, Nadia focuses on all things toys and stays on top of all of the hottest trends. She loves to be outside with her chickens and is always ready for a game of giant Jenga or old-fashioned Twister. When she’s not playing with friends and family, you can find her curled up with a Sandra Brown mystery novel or obsessing over The New York Times Spelling Bee although truthfully she would rather be at Hogwarts. Nadia has been featured on CBS, NBC, FOX, and more.

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