Ponke, a character on the Solana blockchain, enters a strategic partnership with 223, the venture innovation arm of JCorp, one of the world’s largest licensed product powerhouses. Through this collaboration, 223 will serve as Ponke’s global master licensee, leading the charge on manufacturing, distribution, and sub-licensing across key product categories including toys, apparel, accessories, and next-generation phygital collectibles.
“Ponke fits perfectly into our vision of building culturally relevant IPs that merge digital and physical worlds,” says a spokesperson for 223. “We’re excited to help unlock the next phase of Ponke’s growth by bringing their brand into our licensing ecosystem.”
This partnership positions Ponke for its next chapter: scaling beyond its internet-native roots and into major retail markets worldwide. JCorp brings six decades of licensing expertise to the deal. The two debut this week at Licensing Expo.
“Collaborating with 223 — the venture arm of a licensing giant like JCorp — gives us access to the scale, infrastructure, and partnerships that Web3-native IPs need to thrive in the physical world,” says a Ponke representative. “This is the next level. We are all Ponke.”
Through this partnership, Ponke joins a growing wave of meme-fueled, community-driven brands pushing the boundaries of traditional licensing by bridging blockchain culture with mass retail — unlocking new opportunities for fan engagement and monetization in both Web2 and Web3.
Find both companies this week in Las Vegas at Licensing Expo.
