Approaching its 14th anniversary, collectibles and designer toy brand Pop Mart is hitting its stride. The company revealed today that its H1 revenue for 2024 increased by 62% year over year, reporting that it hit $638.5 million in revenue. 

The new Matchless blind box line draws on Chinese martial arts themes. | Source: Pop Mart

North America has emerged as a significant growth driver for the Chinese company, whose primary market stronghold has been centered in Southeast and East Asia. Eight new stores in U.S. cities like Las Vegas, California, and Seattle showcase this growing presence. 

“As we celebrate our 14th anniversary, we are thrilled to see the remarkable growth and success of Pop Mart globally, especially in the North American market,” says Larry Lu, Head of Pop Mart North America. “Our commitment to pushing the boundaries of creativity and innovation continues to resonate with fans around the world. The launch of our ‘Matchless’ 14th Anniversary Series is a testament to our dedication to blending tradition with modernity, offering our collectors a unique experience that honors our roots while looking towards the future.”

On Aug. 29, Pop Mart will launch its Matchless POP MART 14th Anniversary Series Figure line. The figures are blind boxes with Wuxia theming, mixing classic Chinese martial arts themes with Pop Mart’s lineup of signature characters. 

Learn more about Pop Mart on the company’s website. 

About the author

Madison Patterson

Madison Patterson

Madison Patterson was an Assistant Editor at The Toy Book, The Toy Insider, and The Pop Insider. When she isn't writing, the Seattle native can be found reading the classics, watching football, and scouring the city for New York's best vintage.

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