From sticks and stones to AI robots and drones, toys constantly evolve to define and refine play. In the last quarter century, dozens of playful products have shown us new ways to have fun. How many of these history makers can you name?

The Toy Book — 2025 LA Fall Toy Preview Issue

Stay on the Pulse of Play!

A version of this feature first appeared in the 2025 LA Fall Toy Preview Issue of The Toy BookRead the full issue here!

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About the author

Wendy Smolen

Wendy Smolen

Wendy Smolen has spent 25 years playing in the toy industry as an editor, writer, and storyteller. She co-founded Sandbox Summit, an idea forum focused on the intersection of play, learning, and technology. Currently, she works with publications, companies, and organizations to create playful perspectives that engage kids and families in innovative and impactful ways.

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