Play is universal — and, as we’ve learned, so are toy fairs! Whether this is your first, third, or sixth international event of 2025, test your knowledge of the international toy market with some playful trivia from your friends at The Toy Book.



The Toy Book — January 2025

A version of this feature was originally published in The Toy Book’s 2025 International Innovation Issue. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!

About the author

Wendy Smolen

Wendy Smolen

Wendy Smolen has spent 25 years playing in the toy industry as an editor, writer, and storyteller. She co-founded Sandbox Summit, an idea forum focused on the intersection of play, learning, and technology. Currently, she works with publications, companies, and organizations to create playful perspectives that engage kids and families in innovative and impactful ways.

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