Despite being in a very fun industry, thriving in the toy business is hard work. In this issue, we give kudos to the specialty toy and gift industry, and the brands that turn all of that hard work into play. Test your knowledge of who does what in the specialty market!


A version of this feature was originally published in The Toy Book’s 2024 Specialty Toys & Gifts Issue. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!

About the author

Wendy Smolen

Wendy Smolen

Wendy Smolen has spent 25 years playing in the toy industry as an editor, writer, and storyteller. She co-founded Sandbox Summit, an idea forum focused on the intersection of play, learning, and technology. Currently, she works with publications, companies, and organizations to create playful perspectives that engage kids and families in innovative and impactful ways.

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