Known for celebrating the little moments in life, Precious Moments is branching out from its popular product line of collectible figurines and exploring markets catered to younger female customers. Represented by licensing agency The M Zone since January of this year, the brand is working with several partners to promote the expansion into newer product categories, like home decor designer Jay Franco, the jewelry design company LA Rocks, seasonal product company Nature’s Mark, and phone accessory producer Wildflower Cases. For younger audiences, the brand will partner with the apparel companies Sweet Peas, The Forecast Agency, and Ripple Junction to create nostalgic yet timeless everyday pieces.
The new products are beginning to launch at the end of this year and will continue to launch throughout next year, featuring designs based on Precious Moments founder Samuel J. Butcher’s classic illustrations. The new partnerships will join the long roster of companies currently in partnership with the brand, such as plush company Aurora, baby clothing and accessory brand Rose Textiles, infant and toddler bedding company Everyday Kids, toddler and girls apparel brand Bentex, and other brands like Hamilton Bradford, Personalization Mall, Craftibly, Direct Checks, Harland Clarke, Galway Decor, and Thomas Nelson.
Jeff Fradin, Co-President at The M Zone Agency, shares his thoughts on the partnerships: “We’re excited to have partnered with top-tier companies to deliver a highly sought-after product range to fans across the U.S. Through these strategic partnerships, the new products will offer fans more ways to celebrate and connect with the Precious Moments brand they love.”
John Plys, CEO of Precious Moments Family of Companies, adds: “Sam Butcher’s artwork has found a place in millions of homes worldwide. Today’s young consumers are rediscovering this heritage brand, driven by nostalgia and a deep emotional connection. With its strong brand recognition and a loyal customer base, Precious Moments is perfectly positioned for continued growth and success in the years ahead.”
For more information on upcoming product launches, visit the Precious Moments website.
