Preschoolers are ready to learn and laugh and need toys that will help them do both (and more). Toys created for kids ages three and up are plentiful, but here are 33 new and upcoming toys and games for retailers to watch when searching for new products to delight preschool-aged little ones.
STRATEGO JUNIOR DINOS
This junior version of the classic Stratego game employs dinosaurs, rocks, meteors, and a missing dinosaur egg.
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SPIDEY AND HIS AMAZING FRIENDS TEAM UP TANK
Kids can push the 6-inch Hulk Smash Tank forward to make its fists punch, then land the 4-inch Spidey Glider Jet on the tank to create one vehicle.
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DISNEY JUNIOR MICKEY MOUSE DELUXE CLUBHOUSE PLAYSET
This 15-piece set features interactive play areas and includes figures of Mickey Mouse Clubhouse characters Mickey and Minnie Mouse, Donald Duck, Pluto, and Toodles.
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AVAILABLE: FALL 2025
SUPER WINGS TRANSFORMING CHARACTER 5-INCH FIGURES 4-PACK
This collection of transforming action figures is based on the animated series Super Wings and includes Jett, Donnie, Astra, and Paul in vehicle and robot modes.
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AVAILABLE: SPRING 2025
COLOR WONDER MAGIC LIGHT-UP STAMPER, BLUEY
This creative set includes a book with 18 coloring activity pages, 10 Bluey character stamps, sticker sheets, Color Wonder markers, and a Bluey-themed light-up stamper with ink pads.
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THINKFUN FRIENDS: TREEHOUSE
In this token-matching game, preschoolers learn to wait their turn alongside the lovable Flora Frog. Kids will take turns matching shapes, colors, and numbers on tokens by inserting them into Flora's treehouse. A new token magically rolls down the slide for the next player to discover!
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PLAYSKOOL MY BUDDY CLASSIC PLUSH
The classic character from the 1980s returns as a 14-inch doll with soft exterior and a removable outfit and ballcap. The lyrics for the original “My Buddy” theme song are printed on the box.
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LEGO DUPLO F1 TEAM RACE CARS & DRIVERS
Preschoolers can customize their Formula 1 (F1) cars, choose which driver crosses the finish line, and then raise the winner’s trophy on the podium with this high-octane building set.
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PLAYMOBIL CAT CAFÉ
This playset mimics a furnished Cat Café. It includes two adult figures, one child figure, several cats, cat accessories, and more.
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PETS ALIVE MAGIC BUNNIES
Kids can wave the magic wand to pull a surprise bunny out of the magic hat, then unlock mini collectibles, too. Each bunny has light-up ears, and there are three to collect.
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BIG ACTIVITY — FOOD
Kids can use the colorful, extra-large pieces to build different foods, including a hamburger, french fries, and a hot dog.
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BIG FARM JOHN DEERE CONSTRUCTION EXCAVATOR
Kids can bring the large vehicle in the sandbox or the living room. It features lights, sounds, an opening door, and an articulated arm and bucket.
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LEGO DUPLO PEPPA PIG CAMPING TRIP
This building set includes two sleeping bags, a campfire, two mugs, a map, flowers, a canoe, a tent, and Peppa Pig and Daddy Pig figures.
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DISNEY JUNIOR MINNIE’S BOW TOONS PET HOTEL PLAYSET
This 21-piece Pet Hotel playset features lights, sounds, an elevator, a rooftop deck, a salon, a yoga studio, Minnie Mouse phrases, and more.
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AVAILABLE: FALL 2025
BLUEY SUPERMARKET PLAYSET
This playset features three stories, four play areas, special sounds from the show, 15 play pieces, and exclusive figures of Bluey and Bingo.
Product Facts
- Manufacturer:
- MOOSE TOYS
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THE ORIGINAL RUB-A-DUB TUB-CLUB
These 7.5-inch bath toys are available in four styles: Doggie, Koala, Dino, and Duckie characters.
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NUMBERBLOCKS COUNTING CAR GARAGE
This colorful playset includes Four and Six attached to mini vehicles with moving wheels, a working elevator, ramps, various number details, a car wash, specialty songs, car sounds, and an abacus.
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ZIMPLI BAFF BOMBZ DINO SURPRISE
These themed bath bombs will make the water fizz and change colors, then reveal a hidden toy dinosaur figure.
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AVAILABLE: SPRING 2025
ANIMAGIC LET’S GLO AXOLOTL – GLO IN THE DARK (PURPLE)
This axolotl is squishy and stretchy, lights up, glows in the dark, floats, and has a water-activated feature — the heart will shine underwater.
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AVAILABLE: FALL 2025
SUDDY BUDDY’S BATH TOYS
Dakota Duck, Sammy Shark (pictured), Calvin Clownfish, and Manny Manta Ray make bathtime bubbly and clean with their Bubble Drops.
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IMAGINEXT DC SUPER FRIENDS SUPERMAN INSIDER & EXO SUIT
Kids put the poseable Superman figure in the Exo Suit cockpit and use the Power Pads to activate lights and sound effects and launch projectiles.
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AVAILABLE: SPRING 2025
HAMMY’S HAMSTER PARTY
Players can win this randomized matching game by flipping cards to see if one will match Hammy’s card.
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AVAILABLE: SPRING 2025
I SPY BUILD & SEEK GAME
Players build a 3D structure while searching for items depicted on the cards.
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MO WILLEMS’ PIGEON SERIES TONIE
Kids can listen to 12 tracks from the main character of Mo Willems’ acclaimed series Don’t Let the Pigeon Drive the Bus!
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WATER WOW! SCENTED
These reusable activity pads feature five scents and a refillable water pen. When wet, the pages reveal colors and scents.
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FARM WORLD STARTER SET
Kids can learn about farm animals with the detailed cow, donkey, sheep, and rooster figures.
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DR. STEM SOLAR-POWERED CASH REGISTER
This 67-piece solar-powered cash register includes play money, a pretend credit card, has calculator functions, and plays authentic sounds.
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LITE-BRITE CLASSIC BOLD & BRIGHT
This Lite-Brite has 206 classic pegs, four light modes, and bold templates such as a magical sundae, rainbows and unicorns, retro roller skates, and a T. rex.
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AVAILABLE: FALL 2025
BOOKSY DOME FIGURES (PAW PATROL, TALES OF THE TEENAGE MUTANT NINJA TURTLES, AND MONSTER TALES)
Each dome figure includes a small, legible book featuring life lessons and more than 40 pages of stories and illustrations.
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BLUEY: LET’S PLAY GAMES! SOUND BOOK
Readers can follow as Bluey, Bingo, Mum, and Dad play games together, then press seven buttons to hear the characters and soundbites from the show.
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GABBY’S DOLLHOUSE KITTY CARE PURRFECT PLAYROOM
Kids can send three kitty figures down the nursery’s glittery slide, put them in the pushcart, place them in the highchair for meals, and unbox a dollhouse delivery to reveal a surprise toy. The 17-piece playset also includes a 3-inch Gabby figure.
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AVAILABLE: SPRING 2025
LIL’ POP
With this kid-sized hoop, little sports stars can practice their basketball skills. The electronic scoreboard, sound effects, and cheerful announcer encourage active play.
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DANIEL TIGER’S NEIGHBORHOOD SWIM TIME FRIENDS FIGURES
This figure set includes Daniel Tiger’s Neighborhood characters Daniel Tiger, Jodi, Katerina, Miss Elaina, and Prince Wednesday wearing swimwear.
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AVAILABLE: MAY 2025
A version of this feature was originally published in the 2025 edition of The BIG Toy Book. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!
