Rilakumma Heads to the Big Apple's Big Toy Store

New York City toy store FAO Schwarz will host a Rilakkuma Day to celebrate the brand’s extension from Asia to North America.

Guests will be able to interact with a life-size Rilakkuma mascot and Kawaii girls, and will have a chance to win giveaway prizes. A Rilakkuma pop-up shop featuring plush, apparel, accessories, electronics, and stationery based on the brand will remain in FAO Schwarz’s Great Hall until the end of the month.

The free event will be held on October 11, from 1 p.m. to 4 p.m. Giveaways will be distributed to guests while supplies last.

About the author

Alexis Willey

Alexis Willey is an editorial intern at Adventure Publishing Group. She assists the editors on leading trade magazines The Toy Book and The Licensing Book and online at toybook.com and licensingbook.com. She also contributes to the weekly e-newsletters The Licensing Report and The Toy Report. Alexis spends her time (and money) going to concerts, city hopping, and shamelessly taking pictures of her food. When she isn’t making “just one more” cup of coffee, she’s probably working on her university’s literary magazine and getting really geeky about words and design. Follow her travels and strange commentary on Twitter and Instagram: @alexisrwilley.

Rilakumma Heads to the Big Apple’s Big Toy Store

About the author

Alexis Willey