Ron Faris has been named Senior Vice President of Global Marketing for Disney Consumer Products, a move that signals the company’s continued focus on immersive brand storytelling and cultural relevance across categories.
In his new role, Faris will lead global marketing strategies across Disney’s regional and global licensing teams, publishing, retail, and games businesses. He will report to Tasia Filippatos, President of Disney Consumer Products.
“At Disney Consumer Products, we bring our stories and characters to life across some of the world’s most exciting cultural forces, from fashion and gaming to technology, beauty, and beyond,” says Filippatos. “Ron’s impressive track record combined with his passion in this space makes him the ideal candidate to lead our marketing teams around the world as we explore new opportunities to connect with our audiences in memorable and unexpected ways.”
Faris joins Disney from Nike, where he spent nine years spearheading high-profile digital and cultural initiatives. Most recently, he served as Global VP and GM of Nike Virtual Studios and the “.SWOOSH” platform, leading digital brand storytelling efforts focused on Generation Z and Generation Alpha. He previously led the SNKRS App, growing it into a global platform across more than 55 countries and helping generate over $1.5 billion in revenue.
“Disney’s unparalleled dedication to blending storytelling and innovation to reach fans of all ages across its broad consumer base is a purpose that resonates deeply with me both professionally and personally,” says Faris. “With the company’s vast library of iconic stories, characters, and lore, I look forward to driving deeper cultural relevance and meeting these fans where they are in an ever-evolving consumer landscape.”
Faris brings additional experience from his time with the Virgin Group and as a contributor to Harvard Business Review, with expertise at the intersection of brand, community, and technology.
