Scentco has teamed up with United Talent Agency (UTA) to expand the Bedtime Defenderz brand into new territories. Bedtime Defenderz are bedtime superheroes designed to help kids afraid of the dark and wary of bedtime go down with ease.
“In forging this partnership with UTA, a titan known for their expertise in representing top-tier talent and iconic brands, our goal is to propel the Bedtime Defenderz brand into hearts and households across the country in many different forms,” says Chris Coté, President of Scentco. “We are confident our joined forces will continue to provide parents and kids with the bedtime routine support they need, and we are eager to see everything come to life.”
The Bedtime Defenderz brand is expanding this year to include a 12-episode animated series on YouTube along with a series of kids’ bedtime books and audiobooks.
“We knew there was something special about the Bedtime Defenderz as soon as we saw it,” says Sid Kaufman, Vice-President Licensing at United Talent Agency. “The property appeals to kids and their parents, and addresses an issue that is rarely discussed. We look forward to introducing our consumer products program at Licensing Expo and are excited to watch the new content launch later this year.”
Scencto is working on licensing partnerships for bedding, bedtime apparel, home goods, stationery, and accessories to make Bedtime Defenderz a nighttime go-to.
The Toy Book and sister publication The Pop Insider will be in attendance at Licensing Expo, June 13-15, 2023. Stop by Booth No. N249 to meet the team and grab a 2023 Licensing & Entertainment Issue of The Toy Book and our spring issue of The Pop Insider.
To register to attend Licensing Expo 2023 for free, visit www.licensingexpo.com.
