A new exec has discovered the way to Sesame Street.
Sesame Workshop has named Joseph Giraldi its Chief Operating Officer. As COO, Giraldi will oversee the workshop’s operational strategy. The nonprofit behind Sesame Street aims to create educational media, initiatives, and products through multiple platforms. Giraldi will report to Sherrie Westin, Sesame Workshop CEO.
“What I admire most about Sesame Workshop is the organization’s sense of purpose and long history of making a meaningful difference in the lives of children,” said Giraldi. “Five decades ago, it used the cutting-edge medium of the time, television, to transform the way children learned and prepared for success in school and life. Today, the Workshop continues its legacy of innovation at a critical time when its mission has never been more needed. I look forward to working with the team to help carry on this incredible legacy.”
Giraldi comes to Sesame Workshop from CJBK Media Group, a consulting firm he co-founded. CJBK Media Group serves nonprofits, corporations, and startups with strategic planning and partnerships. Giraldi has held roles at IMAX, Time Inc., IBM, Smithsonian Channel, and HBO.
“Sesame Workshop has been using the power of media to bring quality early education to children around the globe for more than 55 years, and in this rapidly changing media environment, Joseph’s deep expertise in digital strategy and business development will be a huge asset going forward,” said Westin. “He has a proven track record in media and technology and is highly regarded as both an innovative and empathetic leader. I’m excited to partner with him to ensure that Sesame Workshop is positioned to deliver on our mission to help children everywhere grow smarter, stronger, and kinder for decades to come.”
Sesame Street wrapped its 54th season in July. You can learn more about Sesame Workshop at sesameworkshop.org.
