Spielwarenmesse will unite market knowledge and news ideas in 2025 with new themes through its Special Areas. The international toy fair, held in Nuremberg, Germany, will debut upcoming trends and themes for the year with newly arranged halls, unique visitor experiences, and more.
The newest themes feature Sports, Leisure, and Outdoor. | Source: Spielwarenmesse
New ideas and products will showcase at each Special Area. | Source: Spielwarenmesse
Toys for Kidults will return to Spielwarenmesse in 2025. | Source: Spielwarenmesse
Focusing on new ideas and creative stimuli, Spielwarenmesse Specials will feature new themes, specifically Sports, Leisure, and Outdoor, in Hall 7A. The new extensive area will feature outdoor toys, making it a valuable source of inspiration for retailers’ own business development.
This Special Area, or the Testing Area, will have interactive experiences for guests. Attendees interested in ball sports and outdoor activities can use roller skates, bikes, and other ride-ons on the test track, which features obstacles and various ground surfaces.
Among Specials, guests can experience more themes, including ToyTrends and Toys for Kidults at the central entrance, Toys Go Green in Hall 3C, New Product Gallery in Hall 3A, and more.
“With our Specials, we create target-specific theme worlds, offering buyers and retailers the opportunity to learn about new product ideas in depth and try them out on the spot,” says Christian Ulrich, Spokesperson of the Executive Board at Spielwarenmesse eG.
Visitors can experience Specials by Spielwarenmesse between Jan. 28 and Feb. 1. Exhibitors interested in the upcoming toy fair can register now at spielwarenmesse.de/application.
